Abstract
ITS products and services have been aggressively
developed and they are expected to offer multiple
benefits, such as traveler convenience and cutting of
societal costs through a reduction in fatalities,
injuries and emissions. However, technological
possibilities and developments have often failed to
translate into customer value and successful business to
companies. This paper focuses on two issues: 1) filling
some holes in empirical knowledge by providing an example
of ITS and mobility business platform implementation, and
2) to identify potential business models and ecosystem
for an international B2B2C ITS platform.
Original language | English |
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Pages (from-to) | 1781-1795 |
Journal | Transportation Research Procedia |
Volume | 25 |
DOIs | |
Publication status | Published - 1 Jan 2017 |
MoE publication type | A1 Journal article-refereed |
Event | 14th World Conference on Transport Research, WCTR 2016 - Shanghai, China Duration: 10 Jul 2016 → 15 Jul 2016 |
Keywords
- intelligent transports systems
- ITS platform
- business models
- service concepts
- value
- e-marketplace
- MOBiNET