ITS service platform: In search of working business models and ecosystem

A. Aapaoja; J. Kostiainen; Z. Zulkarnain; P. Leviäkangs

doi:10.1016/j.trpro.2017.05.143

ITS service platform: In search of working business models and ecosystem

A. Aapaoja (Corresponding Author), J. Kostiainen, Z. Zulkarnain, P. Leviäkangs

VTT Technical Research Centre of Finland

Research output: Contribution to journal › Article › Scientific › peer-review

Abstract

ITS products and services have been aggressively developed and they are expected to offer multiple benefits, such as traveler convenience and cutting of societal costs through reductions in fatalities, injuries and emissions. However, technological possibilities and developments have often failed to translate into customer value and successful business to companies. This paper has two main focuses. First, it is filling some holes in empirical knowledge by providing an example of ITS and mobility business platform architecture that enables technology deployment in a manner that satisfies both business and societal goals. Secondly, it identifies potential business models and an ecosystem for an international business-to-business-to-consumer ITS platform.

Original language	English
Pages (from-to)	1781-1795
Journal	Transportation Research Procedia
Volume	25
DOIs	https://doi.org/10.1016/j.trpro.2017.05.143
Publication status	Published - 2016
MoE publication type	A1 Journal article-refereed
Event	14th World Conference on Transport Research, WCTR 2016 - Shanghai, China Duration: 10 Jul 2016 → 15 Jul 2016

Keywords

intelligent transports systems
ITS platform
business models
service concepts
value
e-marketplace
MOBiNET

Access to Document

10.1016/j.trpro.2017.05.143

http://www.vtt.fi/inf/julkaisut/muut/2016/OA-ITS-service-platform.pdf

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Cite this

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title = "ITS service platform: In search of working business models and ecosystem",

abstract = "ITS products and services have been aggressively developed and they are expected to offer multiple benefits, such as traveler convenience and cutting of societal costs through reductions in fatalities, injuries and emissions. However, technological possibilities and developments have often failed to translate into customer value and successful business to companies. This paper has two main focuses. First, it is filling some holes in empirical knowledge by providing an example of ITS and mobility business platform architecture that enables technology deployment in a manner that satisfies both business and societal goals. Secondly, it identifies potential business models and an ecosystem for an international business-to-business-to-consumer ITS platform.",

keywords = "intelligent transports systems, ITS platform, business models, service concepts, value, e-marketplace, MOBiNET",

author = "A. Aapaoja and J. Kostiainen and Z. Zulkarnain and P. Levi{\"a}kangs",

note = "HUO: Title on slideset: Business model for ITS service platform LIS: Abstract published, full reviewed Project code: 100461 ; 14th World Conference on Transport Research, WCTR 2016, WCTR 2016 ; Conference date: 10-07-2016 Through 15-07-2016",

year = "2016",

doi = "10.1016/j.trpro.2017.05.143",

language = "English",

volume = "25",

pages = "1781--1795",

journal = "Transportation Research Procedia",

issn = "2352-1457",

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T2 - 14th World Conference on Transport Research, WCTR 2016

AU - Aapaoja, A.

AU - Kostiainen, J.

AU - Zulkarnain, Z.

AU - Leviäkangs, P.

N1 - HUO: Title on slideset: Business model for ITS service platform LIS: Abstract published, full reviewed Project code: 100461

PY - 2016

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AB - ITS products and services have been aggressively developed and they are expected to offer multiple benefits, such as traveler convenience and cutting of societal costs through reductions in fatalities, injuries and emissions. However, technological possibilities and developments have often failed to translate into customer value and successful business to companies. This paper has two main focuses. First, it is filling some holes in empirical knowledge by providing an example of ITS and mobility business platform architecture that enables technology deployment in a manner that satisfies both business and societal goals. Secondly, it identifies potential business models and an ecosystem for an international business-to-business-to-consumer ITS platform.

KW - intelligent transports systems

KW - ITS platform

KW - business models

KW - service concepts

KW - value

KW - e-marketplace

KW - MOBiNET

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DO - 10.1016/j.trpro.2017.05.143

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JF - Transportation Research Procedia

SN - 2352-1457

Y2 - 10 July 2016 through 15 July 2016

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