ITS service platform: In search of working business models and ecosystem

A. Aapaoja (Corresponding Author), J. Kostiainen, Z. Zulkarnain, P. Leviäkangs

Research output: Contribution to journalArticleScientificpeer-review


ITS products and services have been aggressively developed and they are expected to offer multiple benefits, such as traveler convenience and cutting of societal costs through reductions in fatalities, injuries and emissions. However, technological possibilities and developments have often failed to translate into customer value and successful business to companies. This paper has two main focuses. First, it is filling some holes in empirical knowledge by providing an example of ITS and mobility business platform architecture that enables technology deployment in a manner that satisfies both business and societal goals. Secondly, it identifies potential business models and an ecosystem for an international business-to-business-to-consumer ITS platform.
Original languageEnglish
Pages (from-to)1781-1795
JournalTransportation Research Procedia
Publication statusPublished - 2016
MoE publication typeA1 Journal article-refereed
Event14th World Conference on Transport Research, WCTR 2016 - Shanghai, China
Duration: 10 Jul 201615 Jul 2016


  • intelligent transports systems
  • ITS platform
  • business models
  • service concepts
  • value
  • e-marketplace

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