Jointly Created Service Concept in B-to-B Networks

Taru Hakanen, Elina Jaakkola

Research output: Contribution to conferenceConference articleScientific

Abstract

The purpose of this paper is to increase knowledge of service concept development within b-to-b networks. The research strategy employed in this paper is a qualitative multiple-case study of three collaborative NSD projects. By integrating the conceptual discussion on service concept dimensions with practical experiences in three cases, we devise a framework for joint service concept development. We discuss methods for collaborative NSD and the potential challenges related to NSD across organizational boundaries. The jointly created service concept framework can be used to facilitate the combining of resources and business interests of the network, to systemize NSD, and as a marketing tool. The paper provides advice for managers to tackle the identified challenges in collaborative service development. The study contributes to the domain of NSD literature by increasing understanding of an emergent field, collaborative service development in b-to-b networks
Original languageEnglish
Publication statusPublished - 2010
MoE publication typeNot Eligible
EventAMA SERVSIG 2010 International Service Research Conference - Porto, Portugal
Duration: 17 Jun 201019 Jun 2010

Conference

ConferenceAMA SERVSIG 2010 International Service Research Conference
CountryPortugal
CityPorto
Period17/06/1019/06/10

Fingerprint

Service development
Organizational boundaries
Multiple case study
Resources
Managers
Research strategy
Marketing tools

Keywords

  • service innovation
  • b-to-b network
  • service concept
  • collaboration
  • new service development

Cite this

Hakanen, T., & Jaakkola, E. (2010). Jointly Created Service Concept in B-to-B Networks. Paper presented at AMA SERVSIG 2010 International Service Research Conference, Porto, Portugal.
Hakanen, Taru ; Jaakkola, Elina. / Jointly Created Service Concept in B-to-B Networks. Paper presented at AMA SERVSIG 2010 International Service Research Conference, Porto, Portugal.
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title = "Jointly Created Service Concept in B-to-B Networks",
abstract = "The purpose of this paper is to increase knowledge of service concept development within b-to-b networks. The research strategy employed in this paper is a qualitative multiple-case study of three collaborative NSD projects. By integrating the conceptual discussion on service concept dimensions with practical experiences in three cases, we devise a framework for joint service concept development. We discuss methods for collaborative NSD and the potential challenges related to NSD across organizational boundaries. The jointly created service concept framework can be used to facilitate the combining of resources and business interests of the network, to systemize NSD, and as a marketing tool. The paper provides advice for managers to tackle the identified challenges in collaborative service development. The study contributes to the domain of NSD literature by increasing understanding of an emergent field, collaborative service development in b-to-b networks",
keywords = "service innovation, b-to-b network, service concept, collaboration, new service development",
author = "Taru Hakanen and Elina Jaakkola",
note = "Project code: 37392; AMA SERVSIG 2010 International Service Research Conference ; Conference date: 17-06-2010 Through 19-06-2010",
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language = "English",

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Hakanen, T & Jaakkola, E 2010, 'Jointly Created Service Concept in B-to-B Networks' Paper presented at AMA SERVSIG 2010 International Service Research Conference, Porto, Portugal, 17/06/10 - 19/06/10, .

Jointly Created Service Concept in B-to-B Networks. / Hakanen, Taru; Jaakkola, Elina.

2010. Paper presented at AMA SERVSIG 2010 International Service Research Conference, Porto, Portugal.

Research output: Contribution to conferenceConference articleScientific

TY - CONF

T1 - Jointly Created Service Concept in B-to-B Networks

AU - Hakanen, Taru

AU - Jaakkola, Elina

N1 - Project code: 37392

PY - 2010

Y1 - 2010

N2 - The purpose of this paper is to increase knowledge of service concept development within b-to-b networks. The research strategy employed in this paper is a qualitative multiple-case study of three collaborative NSD projects. By integrating the conceptual discussion on service concept dimensions with practical experiences in three cases, we devise a framework for joint service concept development. We discuss methods for collaborative NSD and the potential challenges related to NSD across organizational boundaries. The jointly created service concept framework can be used to facilitate the combining of resources and business interests of the network, to systemize NSD, and as a marketing tool. The paper provides advice for managers to tackle the identified challenges in collaborative service development. The study contributes to the domain of NSD literature by increasing understanding of an emergent field, collaborative service development in b-to-b networks

AB - The purpose of this paper is to increase knowledge of service concept development within b-to-b networks. The research strategy employed in this paper is a qualitative multiple-case study of three collaborative NSD projects. By integrating the conceptual discussion on service concept dimensions with practical experiences in three cases, we devise a framework for joint service concept development. We discuss methods for collaborative NSD and the potential challenges related to NSD across organizational boundaries. The jointly created service concept framework can be used to facilitate the combining of resources and business interests of the network, to systemize NSD, and as a marketing tool. The paper provides advice for managers to tackle the identified challenges in collaborative service development. The study contributes to the domain of NSD literature by increasing understanding of an emergent field, collaborative service development in b-to-b networks

KW - service innovation

KW - b-to-b network

KW - service concept

KW - collaboration

KW - new service development

M3 - Conference article

ER -

Hakanen T, Jaakkola E. Jointly Created Service Concept in B-to-B Networks. 2010. Paper presented at AMA SERVSIG 2010 International Service Research Conference, Porto, Portugal.