Abstract
In this paper we examine the concepts used to describe the collaboration
between different actors (e.g. customer and service provider) in the context
of service innovation. Today, several concepts exist related to this
phenomenon that all include the prefix “co” (such as cocreation, co-production
and co-design). These “co-concepts” are often mixed up and used in a
confusing manner in both the academic and managerial discussions. The idea for
this paper stems from the experiences of three researchers who all examine
collaboration in the context of service innovation, but come from different
disciplinary backgrounds and have repeatedly faced the challenge related to
the ambiguity of the terminology. Hence, the purpose of this paper is to bring
forth the existing confusion related to the “co-concepts”, examine their
background and provide clarifications for the used terminology in the context
of collaborative service innovation.
| Original language | English |
|---|---|
| Title of host publication | Service Dominant Logic, Network and Systems Theory and Service Science |
| Subtitle of host publication | Integrating three Perspectives for a New Service Agenda |
| Editors | E. Gummesson, C. Mele, F. Polese |
| Place of Publication | Napoli |
| Number of pages | 15 |
| Publication status | Published - 2013 |
| MoE publication type | B3 Non-refereed article in conference proceedings |
| Event | The Naples Forum on Service - Ischia, Italy Duration: 18 Jun 2013 → 21 Jun 2013 |
Conference
| Conference | The Naples Forum on Service |
|---|---|
| Country/Territory | Italy |
| City | Ischia |
| Period | 18/06/13 → 21/06/13 |
Keywords
- Co-creation
- co-production
- co-design