Learning in the participative innovation process

The aim of this paper is to describe different forms of organizational learning during evolution of the new product development (NPD) process. Moreover, the findings of organizational learning will be used to improve the construction that enables development of NPD processes. The used construction uses tailored simulation games. The empirical data illustrating a NPD development project in a case company were collected in an action research development project. The illustrated construction accelerates learning through an innovation process in helping knowledge externalization and creation of shared mental models during NPD process development.