Managing Commercialisation Risks in Innovation Development: Linking Front End and Commercialisation

Tuija Luoma, Jaakko Paasi, Hanna Nordlund

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

    Abstract

    Although front end and commercialisation phases of new innovation development process are usually presented in separate and sequential phases, the phases are linked in practical new innovation development work. This paper describes a risk management based practical approach in supporting the linking of commercialisation related issues in the front end work and decision making of innovation development. By linking the front end and commercialisation opportunities, uncertainties and risks related to commercialisation are taken into consideration already at the early stages of innovation development where most of the important decisions related to the performance features, market attractiveness and costs of the new innovation are done and fixed. The work is based on a large interview study of innovation management practices in companies and an analysis of the empirical material using the constructivist collective case study methodology.
    Original languageEnglish
    Title of host publicationProceedings of the XIX ISPIM Annual Conference
    Subtitle of host publicationOpen Innovation: Creating Products and Services through Collaboration
    EditorsK.R.E. Huizingh, M. Torkkeli, S. Conn, I. Bitran
    PublisherInternational Society for Professional Innovation Management ISPIM
    Number of pages12
    ISBN (Print)978-952-214-594-9, 978-952-314-593-2
    Publication statusPublished - 2008
    MoE publication typeA4 Article in a conference publication
    EventXIX ISPIM Annual Conference: Open innovation: creating products & services through collaboration - Tours, France
    Duration: 15 Jun 200818 Jun 2008

    Conference

    ConferenceXIX ISPIM Annual Conference
    CountryFrance
    CityTours
    Period15/06/0818/06/08

    Keywords

    • commercialisation
    • innovation development
    • front end
    • risk
    • uncertainty

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  • Cite this

    Luoma, T., Paasi, J., & Nordlund, H. (2008). Managing Commercialisation Risks in Innovation Development: Linking Front End and Commercialisation. In K. R. E. Huizingh, M. Torkkeli, S. Conn, & I. Bitran (Eds.), Proceedings of the XIX ISPIM Annual Conference: Open Innovation: Creating Products and Services through Collaboration International Society for Professional Innovation Management ISPIM. http://virtual.vtt.fi/virtual/proj3/innorisk/ispim2008_luoma_paasi_nordlund.pdf