Abstract
Although front end and commercialisation phases of new
innovation development process are usually presented in
separate and sequential phases, the phases are linked in
practical new innovation development work. This paper
describes a risk management based practical approach in
supporting the linking of commercialisation related
issues in the front end work and decision making of
innovation development. By linking the front end and
commercialisation opportunities, uncertainties and risks
related to commercialisation are taken into consideration
already at the early stages of innovation development
where most of the important decisions related to the
performance features, market attractiveness and costs of
the new innovation are done and fixed. The work is based
on a large interview study of innovation management
practices in companies and an analysis of the empirical
material using the constructivist collective case study
methodology.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the XIX ISPIM Annual Conference |
| Subtitle of host publication | Open Innovation: Creating Products and Services through Collaboration |
| Editors | K.R.E. Huizingh, M. Torkkeli, S. Conn, I. Bitran |
| Publisher | International Society for Professional Innovation Management ISPIM |
| Number of pages | 12 |
| ISBN (Print) | 978-952-214-594-9, 978-952-314-593-2 |
| Publication status | Published - 2008 |
| MoE publication type | A4 Article in a conference publication |
| Event | XIX ISPIM Annual Conference: Open innovation: creating products & services through collaboration - Tours, France Duration: 15 Jun 2008 → 18 Jun 2008 |
Conference
| Conference | XIX ISPIM Annual Conference |
|---|---|
| Country/Territory | France |
| City | Tours |
| Period | 15/06/08 → 18/06/08 |
Keywords
- commercialisation
- innovation development
- front end
- risk
- uncertainty