The focus of this paper is on the creation of industrial service businesses by companies transforming from manufacturers into service providers. This enormous change brings not only new business opportunities but also significant uncertainties to be managed. In order to simultaneously manage the risks and identify the business opportunities, systematic management approaches are needed. In this paper, we address the need for various applications of uncertainty management based on four case studies.
|Title of host publication||VTT Symposium on Service Innovation|
|Place of Publication||Espoo|
|Publisher||VTT Technical Research Centre of Finland|
|Publication status||Published - 2011|
|MoE publication type||A4 Article in a conference publication|
Ahonen, T., Valkokari, P., Reunanen, M., & Nuutinen, M. (2011). Managing opportunities and uncertainties in new service business creation. In VTT Symposium on Service Innovation (pp. 73-84). VTT Technical Research Centre of Finland. VTT Symposium, No. 271 http://www.vtt.fi/inf/pdf/symposiums/2011/S271.pdf