Managing opportunities and uncertainties in new service business creation

Toni Ahonen, Pasi Valkokari, Markku Reunanen, Maaria Nuutinen

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

    1 Citation (Scopus)


    The focus of this paper is on the creation of industrial service businesses by companies transforming from manufacturers into service providers. This enormous change brings not only new business opportunities but also significant uncertainties to be managed. In order to simultaneously manage the risks and identify the business opportunities, systematic management approaches are needed. In this paper, we address the need for various applications of uncertainty management based on four case studies.
    Original languageEnglish
    Title of host publicationVTT Symposium on Service Innovation
    Place of PublicationEspoo
    PublisherVTT Technical Research Centre of Finland
    Publication statusPublished - 2011
    MoE publication typeA4 Article in a conference publication

    Publication series

    SeriesVTT Symposium


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