Managing product personalisation

Research output: Contribution to journalArticleScientificpeer-review

6 Citations (Scopus)


Customers are no longer satisfied with standard product ranges, and increasingly demand design authority. In this paper, the author describes how there are a number of challenges facing companies that seek to offer bespoke goods with standard production times and costs.
Original languageEnglish
Pages (from-to)174-180
Number of pages7
JournalEngineering Management Journal
Issue number4
Publication statusPublished - 1 Jan 2001
MoE publication typeA1 Journal article-refereed


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