Abstract
Customers are no longer satisfied with standard product ranges, and increasingly demand design authority. In this paper, the author describes how there are a number of challenges facing companies that seek to offer bespoke goods with standard production times and costs.
| Original language | English |
|---|---|
| Pages (from-to) | 174-180 |
| Number of pages | 7 |
| Journal | Engineering Management Journal |
| Volume | 11 |
| Issue number | 4 |
| DOIs | |
| Publication status | Published - 1 Jan 2001 |
| MoE publication type | A1 Journal article-refereed |