Market potential for location-based services

Andrew May, Steve Bayer, Tracy Ross, Mikko Tarkiainen

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review


Location-based services have had a mixed reception by consumers since being launched in the mobile marketplace. This article introduces location-based services and provides a summary of results from a survey of potential early adopters of these services. Results show the presence of a range of demographic and behavioural factors which may predispose these consumers to use and obtain value from location based services. Respondents held overall positive attitudes to most types of location based services, but corresponding levels of awareness and/or use of services were low. Implications for successful service provision are discussed.
Original languageEnglish
Title of host publicationProceedings of the 13th ITS World Congress, London, 8 - 12 October 2006
Number of pages12
Publication statusPublished - 2006
MoE publication typeA4 Article in a conference publication
Event13th World Congress and Exhibition on Intelligent Transport Systems and Services - London, United Kingdom
Duration: 8 Oct 200612 Oct 2006


Conference13th World Congress and Exhibition on Intelligent Transport Systems and Services
Country/TerritoryUnited Kingdom


  • Location based services, mobile location services
  • LBS
  • user acceptance


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