Market potential for location-based services

Andrew May, Steve Bayer, Tracy Ross, Mikko Tarkiainen

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

Abstract

Location-based services have had a mixed reception by consumers since being launched in the mobile marketplace. This article introduces location-based services and provides a summary of results from a survey of potential early adopters of these services. Results show the presence of a range of demographic and behavioural factors which may predispose these consumers to use and obtain value from location based services. Respondents held overall positive attitudes to most types of location based services, but corresponding levels of awareness and/or use of services were low. Implications for successful service provision are discussed.
Original languageEnglish
Title of host publicationProceedings of the 13th ITS World Congress, London, 8 - 12 October 2006
Number of pages12
Publication statusPublished - 2006
MoE publication typeA4 Article in a conference publication
Event13th World Congress and Exhibition on Intelligent Transport Systems and Services - London, United Kingdom
Duration: 8 Oct 200612 Oct 2006

Conference

Conference13th World Congress and Exhibition on Intelligent Transport Systems and Services
CountryUnited Kingdom
CityLondon
Period8/10/0612/10/06

Fingerprint

market
Values

Keywords

  • Location based services, mobile location services
  • LBS
  • user acceptance

Cite this

May, A., Bayer, S., Ross, T., & Tarkiainen, M. (2006). Market potential for location-based services. In Proceedings of the 13th ITS World Congress, London, 8 - 12 October 2006
May, Andrew ; Bayer, Steve ; Ross, Tracy ; Tarkiainen, Mikko. / Market potential for location-based services. Proceedings of the 13th ITS World Congress, London, 8 - 12 October 2006. 2006.
@inproceedings{4a65e90de8b54bb3984e9a490fd1a575,
title = "Market potential for location-based services",
abstract = "Location-based services have had a mixed reception by consumers since being launched in the mobile marketplace. This article introduces location-based services and provides a summary of results from a survey of potential early adopters of these services. Results show the presence of a range of demographic and behavioural factors which may predispose these consumers to use and obtain value from location based services. Respondents held overall positive attitudes to most types of location based services, but corresponding levels of awareness and/or use of services were low. Implications for successful service provision are discussed.",
keywords = "Location based services, mobile location services, LBS, user acceptance",
author = "Andrew May and Steve Bayer and Tracy Ross and Mikko Tarkiainen",
year = "2006",
language = "English",
booktitle = "Proceedings of the 13th ITS World Congress, London, 8 - 12 October 2006",

}

May, A, Bayer, S, Ross, T & Tarkiainen, M 2006, Market potential for location-based services. in Proceedings of the 13th ITS World Congress, London, 8 - 12 October 2006. 13th World Congress and Exhibition on Intelligent Transport Systems and Services, London, United Kingdom, 8/10/06.

Market potential for location-based services. / May, Andrew; Bayer, Steve; Ross, Tracy; Tarkiainen, Mikko.

Proceedings of the 13th ITS World Congress, London, 8 - 12 October 2006. 2006.

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

TY - GEN

T1 - Market potential for location-based services

AU - May, Andrew

AU - Bayer, Steve

AU - Ross, Tracy

AU - Tarkiainen, Mikko

PY - 2006

Y1 - 2006

N2 - Location-based services have had a mixed reception by consumers since being launched in the mobile marketplace. This article introduces location-based services and provides a summary of results from a survey of potential early adopters of these services. Results show the presence of a range of demographic and behavioural factors which may predispose these consumers to use and obtain value from location based services. Respondents held overall positive attitudes to most types of location based services, but corresponding levels of awareness and/or use of services were low. Implications for successful service provision are discussed.

AB - Location-based services have had a mixed reception by consumers since being launched in the mobile marketplace. This article introduces location-based services and provides a summary of results from a survey of potential early adopters of these services. Results show the presence of a range of demographic and behavioural factors which may predispose these consumers to use and obtain value from location based services. Respondents held overall positive attitudes to most types of location based services, but corresponding levels of awareness and/or use of services were low. Implications for successful service provision are discussed.

KW - Location based services, mobile location services

KW - LBS

KW - user acceptance

M3 - Conference article in proceedings

BT - Proceedings of the 13th ITS World Congress, London, 8 - 12 October 2006

ER -

May A, Bayer S, Ross T, Tarkiainen M. Market potential for location-based services. In Proceedings of the 13th ITS World Congress, London, 8 - 12 October 2006. 2006