Abstract
Location-based services have had a mixed reception by consumers since
being launched in the mobile marketplace. This article introduces
location-based services and provides a summary of results from a survey of
potential early adopters of these services. Results show the presence of a
range of demographic and behavioural factors which may predispose these
consumers to use and obtain value from location based services. Respondents
held overall positive attitudes to most types of location based services, but
corresponding levels of awareness and/or use of services were low.
Implications for successful service provision are discussed.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 13th ITS World Congress, London, 8 - 12 October 2006 |
| Number of pages | 12 |
| Publication status | Published - 2006 |
| MoE publication type | A4 Article in a conference publication |
| Event | 13th World Congress and Exhibition on Intelligent Transport Systems and Services - London, United Kingdom Duration: 8 Oct 2006 → 12 Oct 2006 |
Conference
| Conference | 13th World Congress and Exhibition on Intelligent Transport Systems and Services |
|---|---|
| Country/Territory | United Kingdom |
| City | London |
| Period | 8/10/06 → 12/10/06 |
Keywords
- Location based services, mobile location services
- LBS
- user acceptance