Marketing services in China - experiences of Nordic manufacturers

Sen Bao; Marja Toivonen; Hanna Kostama

Marketing services in China - experiences of Nordic manufacturers

Sen Bao, Marja Toivonen, Hanna Kostama

VTT Technical Research Centre of Finland

Aalto University

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Scientific

Abstract

The study investigates China's industrial service market based on experiences of Nordic manufacturers. It analyses the success of different types of service offerings and identifies differences between customer segments, in particular.

Original language	English
Title of host publication	Innovative Service Perspectives
Subtitle of host publication	Proceedings from the AMA SERVSIG International Service Research Conference, Helsinki, Finland, June 7-9 2012
Publisher	Svenska handelshögskolan
ISBN (Print)	978-952-232-170-1
Publication status	Published - 2012
MoE publication type	Not Eligible
Event	7th AMA SERVSIG International Service Research Conference - Helsinki, Finland Duration: 7 Jun 2012 → 9 Jun 2012

Conference

Conference	7th AMA SERVSIG International Service Research Conference
Country/Territory	Finland
City	Helsinki
Period	7/06/12 → 9/06/12

Keywords

industrial services
service marketing
service offerings
customer segments
cultural influence on service business

Access to Document

http://hdl.handle.net/10138/36614

CoSVac: Co-innovation in Service Value-Chains and Networks
Lappalainen, I. (Manager)
1/06/11 → 30/10/14
Project: Other

Cite this

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title = "Marketing services in China - experiences of Nordic manufacturers",

abstract = "The study investigates China's industrial service market based on experiences of Nordic manufacturers. It analyses the success of different types of service offerings and identifies differences between customer segments, in particular.",

keywords = "industrial services, service marketing, service offerings, customer segments, cultural influence on service business",

author = "Sen Bao and Marja Toivonen and Hanna Kostama",

year = "2012",

language = "English",

isbn = "978-952-232-170-1",

booktitle = "Innovative Service Perspectives",

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Bao, S, Toivonen, M & Kostama, H 2012, Marketing services in China - experiences of Nordic manufacturers. in Innovative Service Perspectives: Proceedings from the AMA SERVSIG International Service Research Conference, Helsinki, Finland, June 7-9 2012., 48, Svenska handelshögskolan, 7th AMA SERVSIG International Service Research Conference , Helsinki, Finland, 7/06/12. <http://hdl.handle.net/10138/36614>

Marketing services in China - experiences of Nordic manufacturers. / Bao, Sen; Toivonen, Marja; Kostama, Hanna.
Innovative Service Perspectives: Proceedings from the AMA SERVSIG International Service Research Conference, Helsinki, Finland, June 7-9 2012. Svenska handelshögskolan, 2012. 48.

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Scientific

TY - CHAP

T1 - Marketing services in China - experiences of Nordic manufacturers

AU - Bao, Sen

AU - Toivonen, Marja

AU - Kostama, Hanna

PY - 2012

Y1 - 2012

N2 - The study investigates China's industrial service market based on experiences of Nordic manufacturers. It analyses the success of different types of service offerings and identifies differences between customer segments, in particular.

AB - The study investigates China's industrial service market based on experiences of Nordic manufacturers. It analyses the success of different types of service offerings and identifies differences between customer segments, in particular.

KW - industrial services

KW - service marketing

KW - service offerings

KW - customer segments

KW - cultural influence on service business

M3 - Conference abstract in proceedings

SN - 978-952-232-170-1

BT - Innovative Service Perspectives

PB - Svenska handelshögskolan

T2 - 7th AMA SERVSIG International Service Research Conference

Y2 - 7 June 2012 through 9 June 2012

ER -

Marketing services in China - experiences of Nordic manufacturers

Abstract

Conference

Keywords

Access to Document

Fingerprint

Projects

CoSVac: Co-innovation in Service Value-Chains and Networks

Cite this