Marketing services in China - experiences of Nordic manufacturers

Sen Bao, Marja Toivonen, Hanna Kostama

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsScientific

Abstract

The study investigates China's industrial service market based on experiences of Nordic manufacturers. It analyses the success of different types of service offerings and identifies differences between customer segments, in particular.
Original languageEnglish
Title of host publicationInnovative Service Perspectives
Subtitle of host publicationProceedings from the AMA SERVSIG International Service Research Conference, Helsinki, Finland, June 7-9 2012
PublisherSvenska handelshögskolan
ISBN (Print)978-952-232-170-1
Publication statusPublished - 2012
MoE publication typeNot Eligible
Event7th AMA SERVSIG International Service Research Conference - Helsinki, Finland
Duration: 7 Jun 20129 Jun 2012

Conference

Conference7th AMA SERVSIG International Service Research Conference
CountryFinland
CityHelsinki
Period7/06/129/06/12

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Keywords

  • industrial services
  • service marketing
  • service offerings
  • customer segments
  • cultural influence on service business

Cite this

Bao, S., Toivonen, M., & Kostama, H. (2012). Marketing services in China - experiences of Nordic manufacturers. In Innovative Service Perspectives: Proceedings from the AMA SERVSIG International Service Research Conference, Helsinki, Finland, June 7-9 2012 [48] Svenska handelshögskolan.