Abstract
Do-it-yourself trends, such as self-broadcasting, music
self-publishing and personal manufacturing, involve
combining human imagination and automated engineering. In
particular, automated engineering enabled by artificial
intelligence algorithms is used for pattern recognition
and other highly complex tasks across physical, virtual
and social media. Together, multiple do-it-yourself
trends driven by human imagination combined with
automated engineering bring mass imagineering. It has
been claimed that this new potential for individuals to
create what they imagine will bring revolutionary
disruption to existing paradigms for production and
consumption, which will benefit individuals greatly.
Conversely, others have claimed that whatever change
occurs will advance organizations within existing
paradigms at the expense of individuals. In this article,
it is explained that mass imagineering has limited
potential to bring revolutionary disruption to mass
production and mass customization. Rather, it can
facilitate their enrichment for the benefit of both
organizations and individuals by better enabling
complementary cultures for creativity, choice and
convenience.
| Original language | English |
|---|---|
| Pages (from-to) | 67-81 |
| Journal | Journal of Consumer Culture |
| Volume | 19 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - 2019 |
| MoE publication type | A1 Journal article-refereed |
Funding
The research was partially funded by European Union (EU) grant no. 609143.
Keywords
- Technology cultural domestication
- self-expression
- prosumption
- artificial intelligence
- luxury
- Do-It-Yourself
- mass imagineering