Abstract
| Original language | English |
|---|---|
| Number of pages | 14 |
| Publication status | Published - 20 Sep 2018 |
| MoE publication type | Not Eligible |
| Event | 25th ITS World Congress: Quality of life - Copenhagen, Denmark Duration: 17 Sep 2018 → 21 Sep 2018 https://itsworldcongress.com/ (Link to conference website) |
Conference
| Conference | 25th ITS World Congress |
|---|---|
| Country | Denmark |
| City | Copenhagen |
| Period | 17/09/18 → 21/09/18 |
| Internet address |
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Keywords
- rural areas
- smart mobility services
- traveller needs
Cite this
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Matching mobility services with tourist traveller archetypes in rural destinations. / Pihlajamaa, Olli (Corresponding author); Eckhardt, Jenni; Rajan, Ashwin; Kostiainen, Juho; Kinnunen, Tuomo K.
2018. Paper presented at 25th ITS World Congress, Copenhagen, Denmark.Research output: Contribution to conference › Conference article › Professional
TY - CONF
T1 - Matching mobility services with tourist traveller archetypes in rural destinations
AU - Pihlajamaa, Olli
AU - Eckhardt, Jenni
AU - Rajan, Ashwin
AU - Kostiainen, Juho
AU - Kinnunen, Tuomo K.
PY - 2018/9/20
Y1 - 2018/9/20
N2 - This paper combines behavioural science and transport research to identify smart mobility solutions for tourists travelling in rural destinations. The research was performed as part of the VAMOS! prjoect and the methods included a literature review and workshops. The results include an analysis framework where different rural traveller archetypes are positioned with appropriate mobility service types according to their characteristic needs and behaviour. Shared mobility and related digital services are analysed as an example. Travellers have different needs and behaviour across the different archetypes but, in addition, there is also variance for the individual based on context and, for example, who they are travelling with. Typical traveller archetypes for a destination can be identified and then utilised in service design. Behavioural dimension is important in smart mobility services. Well-designed services may also change the behaviour of travellers and the accessibility of tourist destinations.
AB - This paper combines behavioural science and transport research to identify smart mobility solutions for tourists travelling in rural destinations. The research was performed as part of the VAMOS! prjoect and the methods included a literature review and workshops. The results include an analysis framework where different rural traveller archetypes are positioned with appropriate mobility service types according to their characteristic needs and behaviour. Shared mobility and related digital services are analysed as an example. Travellers have different needs and behaviour across the different archetypes but, in addition, there is also variance for the individual based on context and, for example, who they are travelling with. Typical traveller archetypes for a destination can be identified and then utilised in service design. Behavioural dimension is important in smart mobility services. Well-designed services may also change the behaviour of travellers and the accessibility of tourist destinations.
KW - rural areas
KW - smart mobility services
KW - traveller needs
M3 - Conference article
ER -