Projects per year
This paper combines behavioural science and transport research to identify smart mobility solutions for tourists travelling in rural destinations. The research was performed as part of the VAMOS! prjoect and the methods included a literature review and workshops. The results include an analysis framework where different rural traveller archetypes are positioned with appropriate mobility service types according to their characteristic needs and behaviour. Shared mobility and related digital services are analysed as an example. Travellers have different needs and behaviour across the different archetypes but, in addition, there is also variance for the individual based on context and, for example, who they are travelling with. Typical traveller archetypes for a destination can be identified and then utilised in service design. Behavioural dimension is important in smart mobility services. Well-designed services may also change the behaviour of travellers and the accessibility of tourist destinations.
|Number of pages||14|
|Publication status||Published - 20 Sep 2018|
|MoE publication type||Not Eligible|
|Event||25th ITS World Congress: Quality of life - Copenhagen, Denmark|
Duration: 17 Sep 2018 → 21 Sep 2018
https://itsworldcongress.com/ (Link to conference website)
|Conference||25th ITS World Congress|
|Period||17/09/18 → 21/09/18|
- rural areas
- smart mobility services
- traveller needs
Pihlajamaa, O., Eckhardt, J., Rajan, A., Kostiainen, J., & Kinnunen, T. K. (2018). Matching mobility services with tourist traveller archetypes in rural destinations. Paper presented at 25th ITS World Congress, Copenhagen, Denmark.