Measuring Sustainability in Wood Fibre-Based Production Chain

In the previous literature, measuring sustainability in the production chain has not been extensively studied. Therefore, in this paper, we examine how sustainability is measured in the wood fibre-based production chain. We explore the theme by presenting the findings from 2 workshops and 16 recent interviews with executives of 10 companies involved in the production chain. The interviewees recognised the value of sustainability from the perspectives of saving the planet, the company/employee images, competitive advantage and cost savings. In this study, we highlight the economic sustainability key performance indicators (KPIs) as challenging and requiring further studies and methods. We also emphasise the fact that sustainability data would not only comply with reporting requirements but would also increase and improve the sustainability performance of industrial operations and processes. Managerial and theoretical implications consist of clarifying and synthesising scattered viewpoints about measuring sustainability since practical sustainability-related indicators and KPIs are presented in this paper.