Metaphors for the Mobile Internet

Pekka Isomursu (Corresponding Author), Rachel Hinman, Minna Isomursu, Mirjana Spasojevic

Research output: Contribution to journalArticleScientificpeer-review


This paper examines a set of metaphors for describing, understanding and characterising the Mobile Internet. The metaphors are a result of extensive user studies in the US, Hong Kong and Europe in the late 2006 and early 2007.
In these studies, we explored the user experience related to the Mobile Internet through in-depth contextual interviews with over 40 users, including a group in the US, which was deprived of their standard Internet PC access for several days.
Our analysis of the collected data resulted in six metaphors that can be used as powerful creative tools in designing Mobile Internet applications.
Original languageEnglish
Pages (from-to)259-268
JournalKnowledge, Technology, and Policy
Issue number4
Publication statusPublished - 2007
MoE publication typeA1 Journal article-refereed


Dive into the research topics of 'Metaphors for the Mobile Internet'. Together they form a unique fingerprint.

Cite this