Metaphors to describe and explore platform company strategies

    Research output: Book/ReportReport

    Abstract

    Platform companies are challenging the current operational environment of industries with new value-creation logics and business models, which may ultimately lead to a shift from the industrial service economy to a networked platform economy. Since organised discussion and analysis of platforms is recent and the impacts of the platform economy are uncertain, there are only rather scattered views of what platforms are and what kinds of business opportunities and challenges the platform economy will bring about.

    In this report we use nine metaphors to explore different perceptions of platform companies as organisations. Each metaphor captures a unique viewpoint, helping to make sense of the characteristics of the platform and its strategies to grasp the opportunities and avoid the threats of the platform economy. Our subject matter knowledge base and understanding of platforms and the platform economy is based on continuous horizon scanning over the past three years.
    Original languageEnglish
    PublisherVTT Technical Research Centre of Finland
    Number of pages18
    Publication statusPublished - 2018
    MoE publication typeNot Eligible

    Publication series

    SeriesLappeenranta University of Technology: Department of Information Technology. Research report
    NumberVTT-R-00113-18

    Fingerprint

    Value creation
    Industry
    Knowledge base
    Service economy
    Business model
    Threat
    Logic model
    Industrial services

    Keywords

    • platform economy
    • metaphors
    • strategy
    • horizon scanning

    Cite this

    Auvinen, H., Dufva, M., & Koivisto, R. (2018). Metaphors to describe and explore platform company strategies. VTT Technical Research Centre of Finland. Lappeenranta University of Technology: Department of Information Technology. Research report, No. VTT-R-00113-18
    Auvinen, Heidi ; Dufva, Mikko ; Koivisto, Raija. / Metaphors to describe and explore platform company strategies. VTT Technical Research Centre of Finland, 2018. 18 p. (Lappeenranta University of Technology: Department of Information Technology. Research report; No. VTT-R-00113-18).
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    abstract = "Platform companies are challenging the current operational environment of industries with new value-creation logics and business models, which may ultimately lead to a shift from the industrial service economy to a networked platform economy. Since organised discussion and analysis of platforms is recent and the impacts of the platform economy are uncertain, there are only rather scattered views of what platforms are and what kinds of business opportunities and challenges the platform economy will bring about. In this report we use nine metaphors to explore different perceptions of platform companies as organisations. Each metaphor captures a unique viewpoint, helping to make sense of the characteristics of the platform and its strategies to grasp the opportunities and avoid the threats of the platform economy. Our subject matter knowledge base and understanding of platforms and the platform economy is based on continuous horizon scanning over the past three years.",
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    author = "Heidi Auvinen and Mikko Dufva and Raija Koivisto",
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    Auvinen, H, Dufva, M & Koivisto, R 2018, Metaphors to describe and explore platform company strategies. Lappeenranta University of Technology: Department of Information Technology. Research report, no. VTT-R-00113-18, VTT Technical Research Centre of Finland.

    Metaphors to describe and explore platform company strategies. / Auvinen, Heidi; Dufva, Mikko; Koivisto, Raija.

    VTT Technical Research Centre of Finland, 2018. 18 p. (Lappeenranta University of Technology: Department of Information Technology. Research report; No. VTT-R-00113-18).

    Research output: Book/ReportReport

    TY - BOOK

    T1 - Metaphors to describe and explore platform company strategies

    AU - Auvinen, Heidi

    AU - Dufva, Mikko

    AU - Koivisto, Raija

    PY - 2018

    Y1 - 2018

    N2 - Platform companies are challenging the current operational environment of industries with new value-creation logics and business models, which may ultimately lead to a shift from the industrial service economy to a networked platform economy. Since organised discussion and analysis of platforms is recent and the impacts of the platform economy are uncertain, there are only rather scattered views of what platforms are and what kinds of business opportunities and challenges the platform economy will bring about. In this report we use nine metaphors to explore different perceptions of platform companies as organisations. Each metaphor captures a unique viewpoint, helping to make sense of the characteristics of the platform and its strategies to grasp the opportunities and avoid the threats of the platform economy. Our subject matter knowledge base and understanding of platforms and the platform economy is based on continuous horizon scanning over the past three years.

    AB - Platform companies are challenging the current operational environment of industries with new value-creation logics and business models, which may ultimately lead to a shift from the industrial service economy to a networked platform economy. Since organised discussion and analysis of platforms is recent and the impacts of the platform economy are uncertain, there are only rather scattered views of what platforms are and what kinds of business opportunities and challenges the platform economy will bring about. In this report we use nine metaphors to explore different perceptions of platform companies as organisations. Each metaphor captures a unique viewpoint, helping to make sense of the characteristics of the platform and its strategies to grasp the opportunities and avoid the threats of the platform economy. Our subject matter knowledge base and understanding of platforms and the platform economy is based on continuous horizon scanning over the past three years.

    KW - platform economy

    KW - metaphors

    KW - strategy

    KW - horizon scanning

    M3 - Report

    T3 - Lappeenranta University of Technology: Department of Information Technology. Research report

    BT - Metaphors to describe and explore platform company strategies

    PB - VTT Technical Research Centre of Finland

    ER -

    Auvinen H, Dufva M, Koivisto R. Metaphors to describe and explore platform company strategies. VTT Technical Research Centre of Finland, 2018. 18 p. (Lappeenranta University of Technology: Department of Information Technology. Research report; No. VTT-R-00113-18).