Mobile Context-Aware Product Assistant

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

    Abstract

    In this paper we present an application that manufacturers and retailers can use to provide contextual product information for their customers. The application also provides a direct interactive feedback channel that the customers can use in asking questions about the products from the manufacturers and retailers. In addition to that the application also offers functionality for the customers to discuss about the products amongst themselves. The application consists of a web interface for the manufacturers and retailers and both a web interface and a mobile Java application for the customers. We conclude that this kind of an application has clear benefits for both the manufacturers and retailers as well as for the customers. The customers get guidance and assistance in using the products and the manufacturers and retailers get valuable information that they can use in their product development. We also discuss some potential difficulties that the concept might face.
    Original languageEnglish
    Title of host publicationBUSTECH 2012: The Second International Conference on Business Intelligence and Technology
    PublisherInternational Academy, Research, and Industry Association IARIA
    Pages38-41
    ISBN (Print)978-1-61208-223-3
    Publication statusPublished - 2012
    MoE publication typeA4 Article in a conference publication
    Event2nd International Conference on Business Intelligence and Technology, BUSTECH 2012 - Nizza, France
    Duration: 22 Jul 201227 Jul 2012

    Conference

    Conference2nd International Conference on Business Intelligence and Technology, BUSTECH 2012
    Abbreviated titleBUSTECH
    Country/TerritoryFrance
    CityNizza
    Period22/07/1227/07/12

    Keywords

    • context-aware messaging
    • context-aware application
    • mobile application
    • product guidance
    • product assistance
    • mCRM
    • mobile customer relationship management

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