Abstract
In this paper we present an application that manufacturers and retailers
can use to provide contextual product information for their customers. The
application also provides a direct interactive feedback channel that the
customers can use in asking questions about the products from the
manufacturers and retailers. In addition to that the application also offers
functionality for the customers to discuss about the products amongst
themselves. The application consists of a web interface for the manufacturers
and retailers and both a web interface and a mobile Java application for the
customers. We conclude that this kind of an application has clear benefits for
both the manufacturers and retailers as well as for the customers. The
customers get guidance and assistance in using the products and the
manufacturers and retailers get valuable information that they can use in
their product development. We also discuss some potential difficulties that
the concept might face.
| Original language | English |
|---|---|
| Title of host publication | BUSTECH 2012: The Second International Conference on Business Intelligence and Technology |
| Publisher | International Academy, Research, and Industry Association IARIA |
| Pages | 38-41 |
| ISBN (Print) | 978-1-61208-223-3 |
| Publication status | Published - 2012 |
| MoE publication type | A4 Article in a conference publication |
| Event | 2nd International Conference on Business Intelligence and Technology, BUSTECH 2012 - Nizza, France Duration: 22 Jul 2012 → 27 Jul 2012 |
Conference
| Conference | 2nd International Conference on Business Intelligence and Technology, BUSTECH 2012 |
|---|---|
| Abbreviated title | BUSTECH |
| Country/Territory | France |
| City | Nizza |
| Period | 22/07/12 → 27/07/12 |
Keywords
- context-aware messaging
- context-aware application
- mobile application
- product guidance
- product assistance
- mCRM
- mobile customer relationship management