Mobile Context-Aware Product Assistant

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

Abstract

In this paper we present an application that manufacturers and retailers can use to provide contextual product information for their customers. The application also provides a direct interactive feedback channel that the customers can use in asking questions about the products from the manufacturers and retailers. In addition to that the application also offers functionality for the customers to discuss about the products amongst themselves. The application consists of a web interface for the manufacturers and retailers and both a web interface and a mobile Java application for the customers. We conclude that this kind of an application has clear benefits for both the manufacturers and retailers as well as for the customers. The customers get guidance and assistance in using the products and the manufacturers and retailers get valuable information that they can use in their product development. We also discuss some potential difficulties that the concept might face.
Original languageEnglish
Title of host publicationBUSTECH 2012: The Second International Conference on Business Intelligence and Technology
PublisherInternational Academy, Research, and Industry Association IARIA
Pages38-41
ISBN (Print)978-1-61208-223-3
Publication statusPublished - 2012
MoE publication typeA4 Article in a conference publication
Event2nd International Conference on Business Intelligence and Technology, BUSTECH 2012 - Nizza, France
Duration: 22 Jul 201227 Jul 2012

Conference

Conference2nd International Conference on Business Intelligence and Technology, BUSTECH 2012
Abbreviated titleBUSTECH
CountryFrance
CityNizza
Period22/07/1227/07/12

Fingerprint

Context-aware
Retailers
World Wide Web
Java
Functionality
Product development
Product information
Guidance

Keywords

  • context-aware messaging
  • context-aware application
  • mobile application
  • product guidance
  • product assistance
  • mCRM
  • mobile customer relationship management

Cite this

Nummiaho, A., & Laakko, T. (2012). Mobile Context-Aware Product Assistant. In BUSTECH 2012: The Second International Conference on Business Intelligence and Technology (pp. 38-41). International Academy, Research, and Industry Association IARIA.
Nummiaho, Antti ; Laakko, Timo. / Mobile Context-Aware Product Assistant. BUSTECH 2012: The Second International Conference on Business Intelligence and Technology. International Academy, Research, and Industry Association IARIA, 2012. pp. 38-41
@inproceedings{9b7793eac1c348539cb33d827723ab0f,
title = "Mobile Context-Aware Product Assistant",
abstract = "In this paper we present an application that manufacturers and retailers can use to provide contextual product information for their customers. The application also provides a direct interactive feedback channel that the customers can use in asking questions about the products from the manufacturers and retailers. In addition to that the application also offers functionality for the customers to discuss about the products amongst themselves. The application consists of a web interface for the manufacturers and retailers and both a web interface and a mobile Java application for the customers. We conclude that this kind of an application has clear benefits for both the manufacturers and retailers as well as for the customers. The customers get guidance and assistance in using the products and the manufacturers and retailers get valuable information that they can use in their product development. We also discuss some potential difficulties that the concept might face.",
keywords = "context-aware messaging, context-aware application, mobile application, product guidance, product assistance, mCRM, mobile customer relationship management",
author = "Antti Nummiaho and Timo Laakko",
note = "Project code: 33533",
year = "2012",
language = "English",
isbn = "978-1-61208-223-3",
pages = "38--41",
booktitle = "BUSTECH 2012: The Second International Conference on Business Intelligence and Technology",
publisher = "International Academy, Research, and Industry Association IARIA",
address = "United States",

}

Nummiaho, A & Laakko, T 2012, Mobile Context-Aware Product Assistant. in BUSTECH 2012: The Second International Conference on Business Intelligence and Technology. International Academy, Research, and Industry Association IARIA, pp. 38-41, 2nd International Conference on Business Intelligence and Technology, BUSTECH 2012, Nizza, France, 22/07/12.

Mobile Context-Aware Product Assistant. / Nummiaho, Antti; Laakko, Timo.

BUSTECH 2012: The Second International Conference on Business Intelligence and Technology. International Academy, Research, and Industry Association IARIA, 2012. p. 38-41.

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

TY - GEN

T1 - Mobile Context-Aware Product Assistant

AU - Nummiaho, Antti

AU - Laakko, Timo

N1 - Project code: 33533

PY - 2012

Y1 - 2012

N2 - In this paper we present an application that manufacturers and retailers can use to provide contextual product information for their customers. The application also provides a direct interactive feedback channel that the customers can use in asking questions about the products from the manufacturers and retailers. In addition to that the application also offers functionality for the customers to discuss about the products amongst themselves. The application consists of a web interface for the manufacturers and retailers and both a web interface and a mobile Java application for the customers. We conclude that this kind of an application has clear benefits for both the manufacturers and retailers as well as for the customers. The customers get guidance and assistance in using the products and the manufacturers and retailers get valuable information that they can use in their product development. We also discuss some potential difficulties that the concept might face.

AB - In this paper we present an application that manufacturers and retailers can use to provide contextual product information for their customers. The application also provides a direct interactive feedback channel that the customers can use in asking questions about the products from the manufacturers and retailers. In addition to that the application also offers functionality for the customers to discuss about the products amongst themselves. The application consists of a web interface for the manufacturers and retailers and both a web interface and a mobile Java application for the customers. We conclude that this kind of an application has clear benefits for both the manufacturers and retailers as well as for the customers. The customers get guidance and assistance in using the products and the manufacturers and retailers get valuable information that they can use in their product development. We also discuss some potential difficulties that the concept might face.

KW - context-aware messaging

KW - context-aware application

KW - mobile application

KW - product guidance

KW - product assistance

KW - mCRM

KW - mobile customer relationship management

M3 - Conference article in proceedings

SN - 978-1-61208-223-3

SP - 38

EP - 41

BT - BUSTECH 2012: The Second International Conference on Business Intelligence and Technology

PB - International Academy, Research, and Industry Association IARIA

ER -

Nummiaho A, Laakko T. Mobile Context-Aware Product Assistant. In BUSTECH 2012: The Second International Conference on Business Intelligence and Technology. International Academy, Research, and Industry Association IARIA. 2012. p. 38-41