Mobile TV in everyday life contexts: Individual entertainment or shared experiences?

Virpi Oksman, Elina Noppari, Antti Tammela, Maarit Mäkinen, Ville Ollikainen

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

15 Citations (Scopus)


TV has often been regarded primarily as a traditional family medium, because it is mainly watched at home and used as a basis for interaction with others. Now that the mobile phone, which people seem to experience as a personal communication device, has developed functionalities peculiar to mass media, including a TV feature, it is interesting to know how these functionalities will be used throughout the day and in different everyday life contexts. Will mobile TV used mostly on the go or as an additional media at home? Will it become as a highly individualized media format or will the watching experience typically be shared with others? This paper examines the users' mobile TV choices in different everyday life contexts. The data is based on ongoing empirical research in Finland in 2006. The tested mobile TV services included both news and entertainment contents, and were tested in 3G and DVB-H networks.
Original languageEnglish
Title of host publicationProceedings
Subtitle of host publicationInteractive TV: a Shared Experience, EuroITV 2007
Place of PublicationBerlin - Heidelberg
ISBN (Electronic)978-3-540-72559-6
ISBN (Print)978-3-540-72558-9
Publication statusPublished - 2007
MoE publication typeA4 Article in a conference publication
Event5th European Conference, EuroITV 2007 - Amsterdam, Netherlands
Duration: 24 May 200725 May 2007

Publication series

SeriesLecture Notes in Computer Science


Conference5th European Conference, EuroITV 2007
Abbreviated titleEuroITV 2007



  • Mobile TV
  • mobile news
  • mobile media
  • use contexts
  • user experiences

Cite this

Oksman, V., Noppari, E., Tammela, A., Mäkinen, M., & Ollikainen, V. (2007). Mobile TV in everyday life contexts: Individual entertainment or shared experiences? In Proceedings: Interactive TV: a Shared Experience, EuroITV 2007 (pp. 215-225). Springer. Lecture Notes in Computer Science, Vol.. 4471