@book{6c31cbbc0bbf4ea09d6aa4e7c0d6d29c,
title = "Mobile TV should be more than a television: The final report of Podracing project",
abstract = "This publication contains the results of the project {"}Intuitive and parallel media service platform to 3G, podcasting, and DVB-H{"} (Podracing). The aim of the project was to compare three different media formats (text, audio and video), and three delivery methods (broadcast, unicast and pre-download) from end user's perspective. The primary study question was formulated as following: If a user had the possibility to watch the latest television news from the mobile phone, or listen to the news on the radio, or read text news with the mobile, what would he or she choose? As a result, mobile terminals were used in such a variety of situations that no single media format and no delivery method was able to fulfil all needs. Previous studies suggested that mobile television involves low commitment. This was contrary to the findings of Podracing: The users did not usually do anything else while watching. Furthermore, just surfing around or viewing an arbitrary program flow seems not be enough. Even though one of key motives of mobile television use is to kill time, people may want to kill boredom with special content, which is just suitable for that moment.",
keywords = "mobile TV, podcasting, DVB-H, media usability, business models",
editor = "Ville Ollikainen",
note = "Project code: 1376 ",
year = "2008",
language = "English",
isbn = "978-951-38-7217-5",
series = "VTT Tiedotteita - Research Notes",
publisher = "VTT Technical Research Centre of Finland",
number = "2439",
address = "Finland",
}