Moving beyond MaaS with ecosystemic way of work

This paper introduces a concept aiming at enhancing traveler's mobility by integrating mobility and tourism services together, creating added value for travelers seeking more sustainable ways to research peripheral destinations. Furthermore, the paper creates ecosystem approach required to implement the concept in practice. Challenges related to the improvement of traveler's mobility are visited to further elaborate the need for the ecosystem approach. The main challenge is that nobody seems to be responsible enough for travelers’ mobility and thus advancements are rolling in slowly. The paper assumes a design science approach to create the concept and ecosystem model constructs. The main result of the paper is the ecosystem model, which enables cross-sectoral collaboration and is a solution to tackle the identified main challenge.