Multi-agent market modeling based on analysis of consumer lifestyles

Tomomi Kito, Kousuke Fujita, Takeshi Takenaka, Kanji Ueda

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review


This paper describes the multi-agent modeling of a service market which consists of a service provider and various types of consumers. The difficulty in determining, and thus reacting to, the needs of markets, lies in the fact that consumers have diverse value concepts, which can differ through interaction with others. This study conducts a questionnaire on consumer lifestyles, and constructs models for the several types of consumers, based on the survey results. It also clarifies characteristics of a service market. The multi-agent simulations of this service market are executed to verify the validity of the proposed model.
Original languageEnglish
Title of host publicationManufacturing Systems and Technologies for the New Frontier
Subtitle of host publicationThe 41st CIRP Conference on Manufacturing Systems
EditorsMamoru Mitsuishi, Kanji Ueda, Fumihiko Kimura
Place of PublicationLondon
ISBN (Electronic)978-1-84800-267-8
ISBN (Print)978-1-84800-266-1
Publication statusPublished - 2008
MoE publication typeA4 Article in a conference publication
Event41st CIRP Conference on Manufacturing Systems - Tokyo, Japan
Duration: 26 May 200828 May 2008


Conference41st CIRP Conference on Manufacturing Systems


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