Multi-channel solutions for interactive services: Channels and their rates of interactivity

Vadym Kramar, Alexander Smirnov, Heli Helaakoski

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

    Abstract

    The technological development of mobile technologies offers new opportunities for businesses to develop multi-channel services for marketing purposes. These emerging technologies provide more interactivity between users and service providers. This paper researches information delivery channels and the importance of interactivity they provide in order to develop user-friendly multi-channel services. The solution is approached by developing a platform that uses several channels for information delivery. The use of platform as a basis for several services has given a very valuable experience. These experiences benefit the development of more interactive and more sophisticated services to meet the requirements of users and business.
    Original languageEnglish
    Title of host publicationNetties 2005 - The 11th EATA Conference on Networking Entities, Liberalization, e-Learning, Interactive Application, Intercultural Communication and Digital Societies
    Publication statusPublished - 2005
    MoE publication typeNot Eligible
    Event11th EATA International Conference on Networking Entities, Liberalization, e-Learning, Interactive Application, Intercultural Communication and Digital Societies - St. Pölten, Austria
    Duration: 12 Oct 200515 Oct 2005

    Conference

    Conference11th EATA International Conference on Networking Entities, Liberalization, e-Learning, Interactive Application, Intercultural Communication and Digital Societies
    CountryAustria
    CitySt. Pölten
    Period12/10/0515/10/05

    Keywords

    • Interactivity
    • mobile services
    • multichannel
    • personalisation
    • segmenting
    • profiling
    • mcommerce
    • e-commerce

    Fingerprint Dive into the research topics of 'Multi-channel solutions for interactive services: Channels and their rates of interactivity'. Together they form a unique fingerprint.

  • Cite this

    Kramar, V., Smirnov, A., & Helaakoski, H. (2005). Multi-channel solutions for interactive services: Channels and their rates of interactivity. In Netties 2005 - The 11th EATA Conference on Networking Entities, Liberalization, e-Learning, Interactive Application, Intercultural Communication and Digital Societies