Abstract
The technological development of mobile technologies offers new opportunities for businesses to develop multi-channel services for marketing purposes. These emerging technologies provide more interactivity between users and service providers. This paper researches information delivery channels and the importance of interactivity they provide in order to develop user-friendly multi-channel services. The solution is approached by developing a platform that uses several channels for information delivery. The use of platform as a basis for several services has given a very valuable experience. These experiences benefit the development of more interactive and more sophisticated services to meet the requirements of users and business.
| Original language | English |
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| Title of host publication | Netties 2005 - The 11th EATA Conference on Networking Entities, Liberalization, e-Learning, Interactive Application, Intercultural Communication and Digital Societies |
| Publication status | Published - 2005 |
| MoE publication type | Not Eligible |
| Event | 11th EATA International Conference on Networking Entities, Liberalization, e-Learning, Interactive Application, Intercultural Communication and Digital Societies - St. Pölten, Austria Duration: 12 Oct 2005 → 15 Oct 2005 |
Conference
| Conference | 11th EATA International Conference on Networking Entities, Liberalization, e-Learning, Interactive Application, Intercultural Communication and Digital Societies |
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| Country/Territory | Austria |
| City | St. Pölten |
| Period | 12/10/05 → 15/10/05 |
Keywords
- Interactivity
- mobile services
- multichannel
- personalisation
- segmenting
- profiling
- mcommerce
- e-commerce