Multi-service model for mobility and logistics

Armi Vilkman, Raine Hautala, Eetu Pilli-Sihvola

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

    1 Citation (Scopus)

    Abstract

    A multi-service model combines different stand-alone transport services into a universal service platform and offers them to customers (private users, B2B customers, transport professionals and the public sector) from a one-stop shop. The efforts behind the multiservice model lie in creating a relevant value network, customer relations and a business model, not in technology. The model can be an ad-hoc service platform for limited products and a limited contract time or a complex virtual service enterprise for a wider variety of products and for many years. The development of a multi-service model can be seen as creating a new company with its business plan, staff, and different roles and tasks in service production (key players, subcontractors, customer care, etc.). It also comprises the design of service-offering concepts and business models for the whole multi-service value-network (common) and for the different companies and organisations involved (separate). This kind of new service production, based on the value network, needs a large amount of research and development work, which is carried out by piloting and testing services and by searching and using relevant back-up studies, theories and tools. In transport and logistics, the development of multi-service production is still at an early phase.
    Original languageEnglish
    Title of host publicationVTT Symposium on Service Innovation
    Place of PublicationEspoo
    PublisherVTT Technical Research Centre of Finland
    Pages105-115
    Publication statusPublished - 2011
    MoE publication typeA4 Article in a conference publication
    EventVTT Symposium on Service Innovation - Espoo, Finland
    Duration: 18 Aug 201118 Aug 2011

    Publication series

    SeriesVTT Symposium
    Number271
    ISSN0357-9387

    Conference

    ConferenceVTT Symposium on Service Innovation
    CountryFinland
    CityEspoo
    Period18/08/1118/08/11

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  • Cite this

    Vilkman, A., Hautala, R., & Pilli-Sihvola, E. (2011). Multi-service model for mobility and logistics. In VTT Symposium on Service Innovation (pp. 105-115). VTT Technical Research Centre of Finland. VTT Symposium, No. 271 http://www.vtt.fi/inf/pdf/symposiums/2011/S271.pdf