Multilevel forecasting improves corporate planning and operations

Research output: Contribution to journalArticleProfessional

Abstract

Forecasting involves estimating future values for a process that is at least partially uncontrollable. Examples range from weather to election results and stock prices. An important subfield of forecasting is sales forecasting, where one tries to forecast the sales of products usually targeted to the consumer market. Although different actors in the supply chain -producers, wholesale companies and retail companies - all have ways of affecting the sales such as marketing and pricing, important uncertainty factors remain due to eg consumer behavior and the actions of competitors.
Original languageEnglish
Article number36
JournalERCIM News
Issue number38
Publication statusPublished - 1999
MoE publication typeD1 Article in a trade journal

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Corporate planning
Competitors
Supply chain
Marketing
Uncertainty
Factors
Elections
Consumer markets
Retail
Sales forecasting
Weather
Consumer behaviour
Stock prices
Pricing

Cite this

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title = "Multilevel forecasting improves corporate planning and operations",
abstract = "Forecasting involves estimating future values for a process that is at least partially uncontrollable. Examples range from weather to election results and stock prices. An important subfield of forecasting is sales forecasting, where one tries to forecast the sales of products usually targeted to the consumer market. Although different actors in the supply chain -producers, wholesale companies and retail companies - all have ways of affecting the sales such as marketing and pricing, important uncertainty factors remain due to eg consumer behavior and the actions of competitors.",
author = "Ilkka Karanta",
year = "1999",
language = "English",
journal = "ERCIM News",
issn = "0926-4981",
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Multilevel forecasting improves corporate planning and operations. / Karanta, Ilkka.

In: ERCIM News, No. 38, 36, 1999.

Research output: Contribution to journalArticleProfessional

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