Abstract
The tradition in evaluating the paper products has been making the
assessment sense by sense. The subjective evaluations of the products have
been focused on visual assessments as they support the quality control during
the printing process. Recently the focus in print product development has been
shifting towards brand building and mental impressions, and thus, methodology
for the subjective evaluation of tactile properties has been developed. The
next development trend is obviously towards evaluation of multisensory
perception. Multisensory evaluation of paper products is essential in order to
understand the overall experience the product evokes in the end-use. The
purposes of this work was to study visual and haptic perception and their
possible interaction with paper roughness discrimination tasks. The study was
conducted further to the multisensory evaluation of paper products where all
senses are involved. Furthermore the impressions that the product evokes in
the end-user were connected to sensory results. In paper roughness
discrimination tasks no interaction between vision and touch was found.
Discrimination performance where both vision and touch were used and the
roughness evaluation based on touch was found superior to other conditions.
The information from unattended modality was applied if attended sensory
system could not provide enough details to make a judgment. In the end-use
situation all modalities are involved, thus multisensory evaluation is needed.
A novel way of presenting the results, where the results of multisensory
evaluation of printed products are combined with the images evoked from the
product, has been developed
Original language | English |
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Title of host publication | Advances in Printing and Media Technology |
Subtitle of host publication | Proceedings of the 37th International Research Conference of iarigai |
Publisher | IARIGAI - International Association of Research Organizations for the Printing, Information and Communication Industries |
Pages | 41-46 |
Volume | XXXVII |
ISBN (Electronic) | 978-3-9870704-5-7 |
ISBN (Print) | 978-3-9812704-2-6 |
Publication status | Published - 2010 |
MoE publication type | A4 Article in a conference publication |
Event | 37th International Research Conference of iarigai - Montreal, Canada Duration: 12 Sept 2010 → 15 Sept 2010 |
Conference
Conference | 37th International Research Conference of iarigai |
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Country/Territory | Canada |
City | Montreal |
Period | 12/09/10 → 15/09/10 |
Keywords
- multisensory
- touch
- sight
- paper products