Multisensory evaluation of the paper products

Aino Mensonen, Maiju Aikala, Janne Laine

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

    Abstract

    The tradition in evaluating the paper products has been making the assessment sense by sense. The subjective evaluations of the products have been focused on visual assessments as they support the quality control during the printing process. Recently the focus in print product development has been shifting towards brand building and mental impressions, and thus, methodology for the subjective evaluation of tactile properties has been developed. The next development trend is obviously towards evaluation of multisensory perception. Multisensory evaluation of paper products is essential in order to understand the overall experience the product evokes in the end-use. The purposes of this work was to study visual and haptic perception and their possible interaction with paper roughness discrimination tasks. The study was conducted further to the multisensory evaluation of paper products where all senses are involved. Furthermore the impressions that the product evokes in the end-user were connected to sensory results. In paper roughness discrimination tasks no interaction between vision and touch was found. Discrimination performance where both vision and touch were used and the roughness evaluation based on touch was found superior to other conditions. The information from unattended modality was applied if attended sensory system could not provide enough details to make a judgment. In the end-use situation all modalities are involved, thus multisensory evaluation is needed. A novel way of presenting the results, where the results of multisensory evaluation of printed products are combined with the images evoked from the product, has been developed
    Original languageEnglish
    Title of host publicationAdvances in Printing and Media Technology
    Subtitle of host publicationProceedings of the 37th International Research Conference of iarigai
    PublisherIARIGAI - International Association of Research Organizations for the Printing, Information and Communication Industries
    Pages41-46
    VolumeXXXVII
    ISBN (Electronic)978-3-9870704-5-7
    ISBN (Print)978-3-9812704-2-6
    Publication statusPublished - 2010
    MoE publication typeA4 Article in a conference publication
    Event37th International Research Conference of iarigai - Montreal, Canada
    Duration: 12 Sep 201015 Sep 2010

    Conference

    Conference37th International Research Conference of iarigai
    CountryCanada
    CityMontreal
    Period12/09/1015/09/10

    Keywords

    • multisensory
    • touch
    • sight
    • paper products

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  • Cite this

    Mensonen, A., Aikala, M., & Laine, J. (2010). Multisensory evaluation of the paper products. In Advances in Printing and Media Technology: Proceedings of the 37th International Research Conference of iarigai (Vol. XXXVII, pp. 41-46). IARIGAI - International Association of Research Organizations for the Printing, Information and Communication Industries. http://jpmtr.org/Advances-Vol-37(2010)_online.pdf