“MyData” in public health decisions: potential for European states

MyData as a human-centric personal data management model is recognized across domains within academia and industry as a business enabler. Yet, the potential of MyData is ill-explored for public health decisions and policy making. This working paper attempts to address this research gap in three ways. First, by understanding the value of personal granular data in public health decision making. Second, by identifying key features of services which will foster mass acceptance of MyData services; and, how individuals can be encouraged to allow access to their MyData for public health decision making. Third, by developing a technology acceptance model which will provide a framework for further development before mass deployment.