Network picturing, messing up, or managing in a dynamic business network ?

    Research output: Contribution to conferenceConference articleScientific


    The aim of this multiple-case study is to extend our understanding of business network management, especially from the viewpoint of B2B companies operating in multiple network contexts. Dynamics in networks are created through the intended and emergent actions of network actors, and in order to manage actors and their activities within a dynamic business network setting, managers need to understand the "network picture" of their company and the network perceptions and interests that the other actors have. We present a multiple case study where network picturing was utilized as a boundary-spanning tool to grasp these aspects.
    Original languageEnglish
    Publication statusPublished - 2016
    Event32th Annual IMP conference: Change and transformation of markets, networks and relationships - Pozman, Poland
    Duration: 30 Aug 20163 Sept 2016


    Conference32th Annual IMP conference


    • network picturing
    • network dynamics
    • multiple case study


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