New Electronic Media (NELME): 2016 Foresight

Ville Ollikainen (Editor), Erkki Aalto, Jorma Kivelä, Timo Kuula, Marja Liinasuo, Ulf Lindqvist, Artur Lugmayr, Harri Maho, Leena Norros, Anu Seisto, Hao Zheng

Research output: Book/ReportReport

Abstract

The Nelme (New Electronic Media) project will provide justifiable predictions of the most presumable and critical futures of electronic media, more specifically, electronic mass media, and, even more specifically, the future of the 'broadcast' as we know it today by the year 2020. To accomplish this task, a research framework has been created to describe relationships and causalities between interdisciplinary trends and issues related to broadcasting and electronic media. This report covers intermediate results as a foresight to 2016. For 2016, the foresight contains four scenarios that represent alternative futures. The scenarios are as follows: #1: Linear Broadcasting, #2: Online Mass Media, #3: Specialized Audiences, #4: Non-linear Era. They are organized on two axes: the horizontal axis describes broadband penetration and IP network performance in general ('Limited broadband' - 'World of broadband') while the vertical axis describes content availability ('Exclusive content rights' - 'Open digital market'). The foresight also contains the most probable vision, which, from a consumer perspective, is based on rapid penetration of broadband television and radio services, leading to hybrid viewing. This intermediate report also contains a description of the production processes for 2016, a set of detected user groups and the next steps for the project.
Original languageEnglish
Place of PublicationEspoo
PublisherVTT Technical Research Centre of Finland
Number of pages84
ISBN (Electronic)978-951-38-7846-7
Publication statusPublished - 2012
MoE publication typeNot Eligible

Publication series

SeriesVTT Technology
Number31
ISSN2242-1211

Fingerprint

electronic media
broadcasting
mass media
scenario
production process
causality
broadcast
television
radio
electronics
market
trend
performance
Group

Keywords

  • electronic media
  • broadcasting
  • forecast
  • foresight
  • television
  • radio
  • IP
  • IPTV
  • network
  • user
  • survey
  • technology
  • production process
  • ambient media
  • business

Cite this

Ollikainen, V. (Ed.), Aalto, E., Kivelä, J., Kuula, T., Liinasuo, M., Lindqvist, U., ... Zheng, H. (2012). New Electronic Media (NELME): 2016 Foresight. Espoo: VTT Technical Research Centre of Finland. VTT Technology, No. 31
Ollikainen, Ville (Editor) ; Aalto, Erkki ; Kivelä, Jorma ; Kuula, Timo ; Liinasuo, Marja ; Lindqvist, Ulf ; Lugmayr, Artur ; Maho, Harri ; Norros, Leena ; Seisto, Anu ; Zheng, Hao. / New Electronic Media (NELME) : 2016 Foresight. Espoo : VTT Technical Research Centre of Finland, 2012. 84 p. (VTT Technology; No. 31).
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Ollikainen, V (ed.), Aalto, E, Kivelä, J, Kuula, T, Liinasuo, M, Lindqvist, U, Lugmayr, A, Maho, H, Norros, L, Seisto, A & Zheng, H 2012, New Electronic Media (NELME): 2016 Foresight. VTT Technology, no. 31, VTT Technical Research Centre of Finland, Espoo.

New Electronic Media (NELME) : 2016 Foresight. / Ollikainen, Ville (Editor); Aalto, Erkki; Kivelä, Jorma; Kuula, Timo; Liinasuo, Marja; Lindqvist, Ulf; Lugmayr, Artur; Maho, Harri; Norros, Leena; Seisto, Anu; Zheng, Hao.

Espoo : VTT Technical Research Centre of Finland, 2012. 84 p. (VTT Technology; No. 31).

Research output: Book/ReportReport

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T1 - New Electronic Media (NELME)

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AU - Aalto, Erkki

AU - Kivelä, Jorma

AU - Kuula, Timo

AU - Liinasuo, Marja

AU - Lindqvist, Ulf

AU - Lugmayr, Artur

AU - Maho, Harri

AU - Norros, Leena

AU - Seisto, Anu

AU - Zheng, Hao

A2 - Ollikainen, Ville

PY - 2012

Y1 - 2012

N2 - The Nelme (New Electronic Media) project will provide justifiable predictions of the most presumable and critical futures of electronic media, more specifically, electronic mass media, and, even more specifically, the future of the 'broadcast' as we know it today by the year 2020. To accomplish this task, a research framework has been created to describe relationships and causalities between interdisciplinary trends and issues related to broadcasting and electronic media. This report covers intermediate results as a foresight to 2016. For 2016, the foresight contains four scenarios that represent alternative futures. The scenarios are as follows: #1: Linear Broadcasting, #2: Online Mass Media, #3: Specialized Audiences, #4: Non-linear Era. They are organized on two axes: the horizontal axis describes broadband penetration and IP network performance in general ('Limited broadband' - 'World of broadband') while the vertical axis describes content availability ('Exclusive content rights' - 'Open digital market'). The foresight also contains the most probable vision, which, from a consumer perspective, is based on rapid penetration of broadband television and radio services, leading to hybrid viewing. This intermediate report also contains a description of the production processes for 2016, a set of detected user groups and the next steps for the project.

AB - The Nelme (New Electronic Media) project will provide justifiable predictions of the most presumable and critical futures of electronic media, more specifically, electronic mass media, and, even more specifically, the future of the 'broadcast' as we know it today by the year 2020. To accomplish this task, a research framework has been created to describe relationships and causalities between interdisciplinary trends and issues related to broadcasting and electronic media. This report covers intermediate results as a foresight to 2016. For 2016, the foresight contains four scenarios that represent alternative futures. The scenarios are as follows: #1: Linear Broadcasting, #2: Online Mass Media, #3: Specialized Audiences, #4: Non-linear Era. They are organized on two axes: the horizontal axis describes broadband penetration and IP network performance in general ('Limited broadband' - 'World of broadband') while the vertical axis describes content availability ('Exclusive content rights' - 'Open digital market'). The foresight also contains the most probable vision, which, from a consumer perspective, is based on rapid penetration of broadband television and radio services, leading to hybrid viewing. This intermediate report also contains a description of the production processes for 2016, a set of detected user groups and the next steps for the project.

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KW - user

KW - survey

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KW - production process

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PB - VTT Technical Research Centre of Finland

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ER -

Ollikainen V, (ed.), Aalto E, Kivelä J, Kuula T, Liinasuo M, Lindqvist U et al. New Electronic Media (NELME): 2016 Foresight. Espoo: VTT Technical Research Centre of Finland, 2012. 84 p. (VTT Technology; No. 31).