If a user had the possibility to watch the latest
television news on a mobile phone, or listen to the news
on the radio or read text news with the mobile, what
would he or she choose? In what cases would the user opt
for mobile TV content and when would text or audio be
This report examines the users' mobile media choices
(text, audio and video) in different everyday contexts.
The data for the research is based on ongoing empirical
research, including field tests on a mobile media service
prototype, carried out in Finland in 2006. The role of
mobile TV news is also discussed in relation to other
The purpose of the first field study was to evaluate the
usability of the prototype and to explore users' media
choices in different situations. Qualitative and
quantitative methods were combined to make sure that
adequate data was collected. Semi-structured interviews
and media diaries help us understand users' media habits
and how they voice their expectations and preferences.
Log data reveals the time and duration of actual
occurrences of service use.
The empirical research shows that the mobile phone as
media is suitable for many different situations.
Mobility, diversity and the real-time effect are
considered to be the most important characteristics of
the service and that combination distinguishes the use of
the news service from any other media use. The ability to
select the media format (text, audio or video) suited to
the situation at hand was considered important. Audio was
perceived as being suitable for situations where the user
was mobile, e.g. while walking, cycling or roller
skating. For situations when the user was sitting or
standing still, the media format selected was more likely
to be illustrated news, text or video.
Users appreciated updated information and
information-rich media forms for mobile news delivery.
There was high demand for only the latest news in
mobiles. The real-time effect was considered important.
Users appreciated fast functions, easy usability and
condensed information and media forms for mobile TV and
news delivery. Most of the users looked at the headlines
or followed the news several times a day - much more
often than the traditional TV and news prime times would
|Place of Publication
|VTT Technical Research Centre of Finland
|Number of pages
|Published - 2007
|MoE publication type
|VTT Tiedotteita - Meddelanden - Research Notes
- mobile phones
- mobile media
- data delivery
- mobile television
- on demand delivery
- text news