News in mobiles

Comparing text, audio and video

Virpi Oksman, Elina Noppari, Antti Tammela, Maarit Mäkinen, Ville Ollikainen

Research output: Book/ReportReportProfessional

Abstract

If a user had the possibility to watch the latest television news on a mobile phone, or listen to the news on the radio or read text news with the mobile, what would he or she choose? In what cases would the user opt for mobile TV content and when would text or audio be chosen? This report examines the users' mobile media choices (text, audio and video) in different everyday contexts. The data for the research is based on ongoing empirical research, including field tests on a mobile media service prototype, carried out in Finland in 2006. The role of mobile TV news is also discussed in relation to other media usage. The purpose of the first field study was to evaluate the usability of the prototype and to explore users' media choices in different situations. Qualitative and quantitative methods were combined to make sure that adequate data was collected. Semi-structured interviews and media diaries help us understand users' media habits and how they voice their expectations and preferences. Log data reveals the time and duration of actual occurrences of service use. The empirical research shows that the mobile phone as media is suitable for many different situations. Mobility, diversity and the real-time effect are considered to be the most important characteristics of the service and that combination distinguishes the use of the news service from any other media use. The ability to select the media format (text, audio or video) suited to the situation at hand was considered important. Audio was perceived as being suitable for situations where the user was mobile, e.g. while walking, cycling or roller skating. For situations when the user was sitting or standing still, the media format selected was more likely to be illustrated news, text or video. Users appreciated updated information and information-rich media forms for mobile news delivery. There was high demand for only the latest news in mobiles. The real-time effect was considered important. Users appreciated fast functions, easy usability and condensed information and media forms for mobile TV and news delivery. Most of the users looked at the headlines or followed the news several times a day - much more often than the traditional TV and news prime times would allow.
Original languageEnglish
Place of PublicationEspoo
PublisherVTT Technical Research Centre of Finland
Number of pages41
ISBN (Electronic)978-951-38-6907-6
ISBN (Print)978-951-38-6906-9
Publication statusPublished - 2007
MoE publication typeNot Eligible

Publication series

NameVTT Tiedotteita - Research Notes
PublisherVTT
No.2375
ISSN (Print)1235-0605
ISSN (Electronic)1455-0865

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Mobile phones
Television

Keywords

  • telecommunication
  • mobile phones
  • mobile media
  • data delivery
  • services
  • mobile television
  • on demand delivery
  • audio
  • video
  • text news

Cite this

Oksman, V., Noppari, E., Tammela, A., Mäkinen, M., & Ollikainen, V. (2007). News in mobiles: Comparing text, audio and video. Espoo: VTT Technical Research Centre of Finland. VTT Tiedotteita - Meddelanden - Research Notes, No. 2375
Oksman, Virpi ; Noppari, Elina ; Tammela, Antti ; Mäkinen, Maarit ; Ollikainen, Ville. / News in mobiles : Comparing text, audio and video. Espoo : VTT Technical Research Centre of Finland, 2007. 41 p. (VTT Tiedotteita - Meddelanden - Research Notes; No. 2375).
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abstract = "If a user had the possibility to watch the latest television news on a mobile phone, or listen to the news on the radio or read text news with the mobile, what would he or she choose? In what cases would the user opt for mobile TV content and when would text or audio be chosen? This report examines the users' mobile media choices (text, audio and video) in different everyday contexts. The data for the research is based on ongoing empirical research, including field tests on a mobile media service prototype, carried out in Finland in 2006. The role of mobile TV news is also discussed in relation to other media usage. The purpose of the first field study was to evaluate the usability of the prototype and to explore users' media choices in different situations. Qualitative and quantitative methods were combined to make sure that adequate data was collected. Semi-structured interviews and media diaries help us understand users' media habits and how they voice their expectations and preferences. Log data reveals the time and duration of actual occurrences of service use. The empirical research shows that the mobile phone as media is suitable for many different situations. Mobility, diversity and the real-time effect are considered to be the most important characteristics of the service and that combination distinguishes the use of the news service from any other media use. The ability to select the media format (text, audio or video) suited to the situation at hand was considered important. Audio was perceived as being suitable for situations where the user was mobile, e.g. while walking, cycling or roller skating. For situations when the user was sitting or standing still, the media format selected was more likely to be illustrated news, text or video. Users appreciated updated information and information-rich media forms for mobile news delivery. There was high demand for only the latest news in mobiles. The real-time effect was considered important. Users appreciated fast functions, easy usability and condensed information and media forms for mobile TV and news delivery. Most of the users looked at the headlines or followed the news several times a day - much more often than the traditional TV and news prime times would allow.",
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Oksman, V, Noppari, E, Tammela, A, Mäkinen, M & Ollikainen, V 2007, News in mobiles: Comparing text, audio and video. VTT Tiedotteita - Meddelanden - Research Notes, no. 2375, VTT Technical Research Centre of Finland, Espoo.

News in mobiles : Comparing text, audio and video. / Oksman, Virpi; Noppari, Elina; Tammela, Antti; Mäkinen, Maarit; Ollikainen, Ville.

Espoo : VTT Technical Research Centre of Finland, 2007. 41 p. (VTT Tiedotteita - Meddelanden - Research Notes; No. 2375).

Research output: Book/ReportReportProfessional

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AB - If a user had the possibility to watch the latest television news on a mobile phone, or listen to the news on the radio or read text news with the mobile, what would he or she choose? In what cases would the user opt for mobile TV content and when would text or audio be chosen? This report examines the users' mobile media choices (text, audio and video) in different everyday contexts. The data for the research is based on ongoing empirical research, including field tests on a mobile media service prototype, carried out in Finland in 2006. The role of mobile TV news is also discussed in relation to other media usage. The purpose of the first field study was to evaluate the usability of the prototype and to explore users' media choices in different situations. Qualitative and quantitative methods were combined to make sure that adequate data was collected. Semi-structured interviews and media diaries help us understand users' media habits and how they voice their expectations and preferences. Log data reveals the time and duration of actual occurrences of service use. The empirical research shows that the mobile phone as media is suitable for many different situations. Mobility, diversity and the real-time effect are considered to be the most important characteristics of the service and that combination distinguishes the use of the news service from any other media use. The ability to select the media format (text, audio or video) suited to the situation at hand was considered important. Audio was perceived as being suitable for situations where the user was mobile, e.g. while walking, cycling or roller skating. For situations when the user was sitting or standing still, the media format selected was more likely to be illustrated news, text or video. Users appreciated updated information and information-rich media forms for mobile news delivery. There was high demand for only the latest news in mobiles. The real-time effect was considered important. Users appreciated fast functions, easy usability and condensed information and media forms for mobile TV and news delivery. Most of the users looked at the headlines or followed the news several times a day - much more often than the traditional TV and news prime times would allow.

KW - telecommunication

KW - mobile phones

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KW - data delivery

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KW - on demand delivery

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Oksman V, Noppari E, Tammela A, Mäkinen M, Ollikainen V. News in mobiles: Comparing text, audio and video. Espoo: VTT Technical Research Centre of Finland, 2007. 41 p. (VTT Tiedotteita - Meddelanden - Research Notes; No. 2375).