Offering low-cost healthy food: An exploration of food manufacturers' and retailers' perspectives

A. Samoggia (Corresponding Author), Anne Arvola, A. Bertazzoli, M. Gurinovic, V. Hendrixson, S. Rivaroli, A. Ruggeri

Research output: Contribution to journalArticleScientificpeer-review

8 Citations (Scopus)

Abstract

This study investigates food manufacturers and retailers attitudes concerning offering healthy and low-cost food to consumers. Results show that the main barriers are: price perception, costs of production, easy accessibility of unhealthy food, and lack of supporting public policy. Solutions include consumers' heightened awareness and knowledge, affordability, better food chain coordination, positioning strategy, and healthy food campaigns. Bigger food manufacturers and retailers, although cautious, are more capable than smaller size enterprises in implementing relevant investment strategies. All food system actors, from agribusinesses to consumers and policymakers, need to play a role in furthering the initiative.
Original languageEnglish
Pages (from-to)27-58
Number of pages30
JournalInternational Food and Agribusiness Management Review
Volume17
Issue number4
Publication statusPublished - 2014
MoE publication typeA1 Journal article-refereed

Fingerprint

food industry
affordability
Costs and Cost Analysis
Food
food prices
agribusiness
public policy
food chain
production costs
Food Chain
Public Policy
Retailers
Costs

Keywords

  • manufacturer
  • retailer
  • healthy food
  • low-cost
  • food chain
  • barrier
  • solution
  • multidimensional scaling unfolding

Cite this

Samoggia, A., Arvola, A., Bertazzoli, A., Gurinovic, M., Hendrixson, V., Rivaroli, S., & Ruggeri, A. (2014). Offering low-cost healthy food: An exploration of food manufacturers' and retailers' perspectives. International Food and Agribusiness Management Review, 17(4), 27-58.
Samoggia, A. ; Arvola, Anne ; Bertazzoli, A. ; Gurinovic, M. ; Hendrixson, V. ; Rivaroli, S. ; Ruggeri, A. / Offering low-cost healthy food : An exploration of food manufacturers' and retailers' perspectives. In: International Food and Agribusiness Management Review. 2014 ; Vol. 17, No. 4. pp. 27-58.
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Samoggia, A, Arvola, A, Bertazzoli, A, Gurinovic, M, Hendrixson, V, Rivaroli, S & Ruggeri, A 2014, 'Offering low-cost healthy food: An exploration of food manufacturers' and retailers' perspectives', International Food and Agribusiness Management Review, vol. 17, no. 4, pp. 27-58.

Offering low-cost healthy food : An exploration of food manufacturers' and retailers' perspectives. / Samoggia, A. (Corresponding Author); Arvola, Anne; Bertazzoli, A.; Gurinovic, M.; Hendrixson, V.; Rivaroli, S.; Ruggeri, A.

In: International Food and Agribusiness Management Review, Vol. 17, No. 4, 2014, p. 27-58.

Research output: Contribution to journalArticleScientificpeer-review

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AU - Samoggia, A.

AU - Arvola, Anne

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AU - Hendrixson, V.

AU - Rivaroli, S.

AU - Ruggeri, A.

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AB - This study investigates food manufacturers and retailers attitudes concerning offering healthy and low-cost food to consumers. Results show that the main barriers are: price perception, costs of production, easy accessibility of unhealthy food, and lack of supporting public policy. Solutions include consumers' heightened awareness and knowledge, affordability, better food chain coordination, positioning strategy, and healthy food campaigns. Bigger food manufacturers and retailers, although cautious, are more capable than smaller size enterprises in implementing relevant investment strategies. All food system actors, from agribusinesses to consumers and policymakers, need to play a role in furthering the initiative.

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KW - barrier

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KW - multidimensional scaling unfolding

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