Offering low-cost healthy food: An exploration of food manufacturers' and retailers' perspectives

Antonella Samoggia (Corresponding Author), Anne Arvola, Aldo Bertazzoli, Mirjana Gurinović, Vaiva Hendrixson, Sergio Rivaroli, Arianna Ruggeri

    Research output: Contribution to journalArticleScientificpeer-review

    11 Citations (Scopus)


    This study investigates food manufacturers and retailers attitudes concerning offering healthy and low-cost food to consumers. Results show that the main barriers are: price perception, costs of production, easy accessibility of unhealthy food, and lack of supporting public policy. Solutions include consumers' heightened awareness and knowledge, affordability, better food chain coordination, positioning strategy, and healthy food campaigns. Bigger food manufacturers and retailers, although cautious, are more capable than smaller size enterprises in implementing relevant investment strategies. All food system actors, from agribusinesses to consumers and policymakers, need to play a role in furthering the initiative.
    Original languageEnglish
    Pages (from-to)27-58
    JournalInternational Food and Agribusiness Management Review
    Issue number4
    Publication statusPublished - 2014
    MoE publication typeA1 Journal article-refereed


    • manufacturer
    • retailer
    • healthy food
    • low-cost
    • food chain
    • barrier
    • solution
    • multidimensional scaling unfolding


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