Abstract
This study investigates food manufacturers and retailers
attitudes concerning offering healthy and low-cost food
to consumers. Results show that the main barriers are:
price perception, costs of production, easy accessibility
of unhealthy food, and lack of supporting public policy.
Solutions include consumers' heightened awareness and
knowledge, affordability, better food chain coordination,
positioning strategy, and healthy food campaigns. Bigger
food manufacturers and retailers, although cautious, are
more capable than smaller size enterprises in
implementing relevant investment strategies. All food
system actors, from agribusinesses to consumers and
policymakers, need to play a role in furthering the
initiative.
Original language | English |
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Pages (from-to) | 27-58 |
Journal | International Food and Agribusiness Management Review |
Volume | 17 |
Issue number | 4 |
Publication status | Published - 2014 |
MoE publication type | A1 Journal article-refereed |
Keywords
- manufacturer
- retailer
- healthy food
- low-cost
- food chain
- barrier
- solution
- multidimensional scaling unfolding