Older People's Representations of ICT-Services: Female Cautiousness Effect

Jaana Leikas, Pertti Saariluoma

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review


    When new products and services are designed, it is essential to find out the contents of the intuitive expectations of the potential users. In this study user surveys were used to collect expectations towards the product and service development and ideas of usability of over 400 Finnish senior citizens. The focus here is on the contents of the respondents' intuitions concerning good usability and other quality attributes of technical products and services. The main finding was that the female respondents were more demanding that the male concerning everyday quality attributes. We call this phenomenon female cautiousness effect.
    Original languageEnglish
    Title of host publicationProceedings of Workshop on Cognition and the Web: Information Processing, Comprehension and Learning. WCW2008. Granada, ES, 24 - 26 April 2008
    Place of PublicationGranada
    PublisherUniversity of Granada
    Publication statusPublished - 2008
    MoE publication typeA4 Article in a conference publication


    • ageing
    • user experience
    • usability


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