Older People's Representations of ICT-Services: Female Cautiousness Effect

Jaana Leikas, Pertti Saariluoma

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

Abstract

When new products and services are designed, it is essential to find out the contents of the intuitive expectations of the potential users. In this study user surveys were used to collect expectations towards the product and service development and ideas of usability of over 400 Finnish senior citizens. The focus here is on the contents of the respondents' intuitions concerning good usability and other quality attributes of technical products and services. The main finding was that the female respondents were more demanding that the male concerning everyday quality attributes. We call this phenomenon female cautiousness effect.
Original languageEnglish
Title of host publicationProceedings of Workshop on Cognition and the Web: Information Processing, Comprehension and Learning. WCW2008. Granada, ES, 24 - 26 April 2008
Place of PublicationGranada
PublisherUniversity of Granada
Pages97-100
Publication statusPublished - 2008
MoE publication typeA4 Article in a conference publication

Fingerprint

Usability
Quality attributes
Older people
New services
Product development
User studies
Intuition
Service development
New products

Keywords

  • ageing
  • user experience
  • usability

Cite this

Leikas, J., & Saariluoma, P. (2008). Older People's Representations of ICT-Services: Female Cautiousness Effect. In Proceedings of Workshop on Cognition and the Web: Information Processing, Comprehension and Learning. WCW2008. Granada, ES, 24 - 26 April 2008 (pp. 97-100). Granada: University of Granada.
Leikas, Jaana ; Saariluoma, Pertti. / Older People's Representations of ICT-Services: Female Cautiousness Effect. Proceedings of Workshop on Cognition and the Web: Information Processing, Comprehension and Learning. WCW2008. Granada, ES, 24 - 26 April 2008. Granada : University of Granada, 2008. pp. 97-100
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Leikas, J & Saariluoma, P 2008, Older People's Representations of ICT-Services: Female Cautiousness Effect. in Proceedings of Workshop on Cognition and the Web: Information Processing, Comprehension and Learning. WCW2008. Granada, ES, 24 - 26 April 2008. University of Granada, Granada, pp. 97-100.

Older People's Representations of ICT-Services: Female Cautiousness Effect. / Leikas, Jaana; Saariluoma, Pertti.

Proceedings of Workshop on Cognition and the Web: Information Processing, Comprehension and Learning. WCW2008. Granada, ES, 24 - 26 April 2008. Granada : University of Granada, 2008. p. 97-100.

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

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AB - When new products and services are designed, it is essential to find out the contents of the intuitive expectations of the potential users. In this study user surveys were used to collect expectations towards the product and service development and ideas of usability of over 400 Finnish senior citizens. The focus here is on the contents of the respondents' intuitions concerning good usability and other quality attributes of technical products and services. The main finding was that the female respondents were more demanding that the male concerning everyday quality attributes. We call this phenomenon female cautiousness effect.

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Leikas J, Saariluoma P. Older People's Representations of ICT-Services: Female Cautiousness Effect. In Proceedings of Workshop on Cognition and the Web: Information Processing, Comprehension and Learning. WCW2008. Granada, ES, 24 - 26 April 2008. Granada: University of Granada. 2008. p. 97-100