On the agenda of design management research

We propose an agenda for design management research. That agenda is based on a new conceptual foundation for operations management. Design processes can be conceived in at least three different ways: (1) as a process of converting inputs to outputs, (2) as a flow of materials and information through time and space, and (3) as a process of generating value for customers. All three conceptions are appropriate and necessary. However, the conversion model has been dominant in the AEC (architectural/engineering/construction) industry until very recently. We review current thinking and practice of design management, suggest fundamental hypotheses, then propose an agenda for design management research based on those hypotheses.