Opportunities for Strategic Public Relations – Evaluation of International Research and Innovation Project Dissemination

Kristina Henriksson, Harri Ruoslahti, Kirsi Aaltola

Research output: Chapter in Book/Report/Conference proceedingChapter or book articleScientificpeer-review

Abstract

The findings demonstrate that commitment and active participation of end-user groups in the early stage of the project are needed for successful dissemination, which should be supported by each partner’s PR actions and networks. The dissemination process should start when the project begins, be ongoing, even extending to beyond the project. Dissemination is an expanding process, and it requires facilitation that supports PR and the engagement of key stakeholders. The European Commission can gain from modernised PR and dissemination activities, and from as many end users as possible adopting new innovations, which generate more business possibilities for the industry, and further research projects for the academia.
Original languageUndefined
Title of host publicationPublic Relations and the Power of Creativity
PublisherEmerald Publishing Limited
Pages197-214
Volume3
ISBN (Electronic)978-1-78769-291-6
ISBN (Print)978-1-78769-292-3
DOIs
Publication statusPublished - 24 Sep 2018
MoE publication typeA3 Part of a book or another research book

Publication series

SeriesAdvances in Public Relations and Communication Management
Volume3
ISSN2398-3914

Keywords

  • public relations
  • strategic communication
  • dissemination
  • communication
  • co-creation
  • learning by developing
  • evaluation

Cite this

Henriksson, K., Ruoslahti, H., & Aaltola, K. (2018). Opportunities for Strategic Public Relations – Evaluation of International Research and Innovation Project Dissemination. In Public Relations and the Power of Creativity (Vol. 3, pp. 197-214). Emerald Publishing Limited. Advances in Public Relations and Communication Management, Vol.. 3 https://doi.org/10.1108/s2398-391420180000003012