Organisational challenges in integrating customer collaboration processes and practises in the supply chain

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

    Abstract

    In this paper, we investigate the challenges of customer collaboration in the context of the supply chain of manufacturing industry. The aim of this case study is to increase understanding of the main organizational problems faced by a main contractor in creating novel customer collaboration practices in the supply chain. Our preliminary results reveal that the enhanced customer collaboration affects the supply chain and the main processes of the main contractor. We argue that main contractors should integrate and update their collaboration processes and practices together with the supply chain for all actors, including customers, to increase the efficiency and customer understanding in the supply chain.
    Original languageEnglish
    Title of host publicationProceedings
    Subtitle of host publication6th International Conference on Operations and Supply Chain Management
    EditorsI Nyoman Pujawan, Iwan Vanany, Imam Baihaqi
    PublisherSepuluh Nopember Institute of Technology
    Pages751-760
    Publication statusPublished - 2014
    MoE publication typeA4 Article in a conference publication
    Event6th International Conference on Operations and Supply Chain Management, OSCM - Bali, Indonesia
    Duration: 10 Dec 201412 Dec 2014
    Conference number: 6

    Conference

    Conference6th International Conference on Operations and Supply Chain Management, OSCM
    Abbreviated titleOSCM
    Country/TerritoryIndonesia
    CityBali
    Period10/12/1412/12/14

    Keywords

    • organizational development
    • customer collaboration
    • supply chain

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