In this paper, we investigate the challenges of customer collaboration in the context of the supply chain of manufacturing industry. The aim of this case study is to increase understanding of the main organizational problems faced by a main contractor in creating novel customer collaboration practices in the supply chain. Our preliminary results reveal that the enhanced customer collaboration affects the supply chain and the main processes of the main contractor. We argue that main contractors should integrate and update their collaboration processes and practices together with the supply chain for all actors, including customers, to increase the efficiency and customer understanding in the supply chain.
|Title of host publication||Proceedings|
|Subtitle of host publication||6th International Conference on Operations and Supply Chain Management|
|Editors||I Nyoman Pujawan, Iwan Vanany, Imam Baihaqi|
|Publisher||Sepuluh Nopember Institute of Technology|
|Publication status||Published - 2014|
|MoE publication type||A4 Article in a conference publication|
|Event||6th International Conference on Operations and Supply Chain Management, OSCM - Bali, Indonesia|
Duration: 10 Dec 2014 → 12 Dec 2014
Conference number: 6
|Conference||6th International Conference on Operations and Supply Chain Management, OSCM|
|Period||10/12/14 → 12/12/14|
- organizational development
- customer collaboration
- supply chain
Airola, M., & Hemilä, J. (2014). Organisational challenges in integrating customer collaboration processes and practises in the supply chain. In I. N. Pujawan, I. Vanany, & I. Baihaqi (Eds.), Proceedings: 6th International Conference on Operations and Supply Chain Management (pp. 751-760). Sepuluh Nopember Institute of Technology.