Abstract
In this paper, we investigate the challenges of customer
collaboration in the context of the supply chain of
manufacturing industry. The aim of this case study is to
increase understanding of the main organizational
problems faced by a main contractor in creating novel
customer collaboration practices in the supply chain. Our
preliminary results reveal that the enhanced customer
collaboration affects the supply chain and the main
processes of the main contractor. We argue that main
contractors should integrate and update their
collaboration processes and practices together with the
supply chain for all actors, including customers, to
increase the efficiency and customer understanding in the
supply chain.
Original language | English |
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Title of host publication | Proceedings |
Subtitle of host publication | 6th International Conference on Operations and Supply Chain Management |
Editors | I Nyoman Pujawan, Iwan Vanany, Imam Baihaqi |
Publisher | Sepuluh Nopember Institute of Technology |
Pages | 751-760 |
Publication status | Published - 2014 |
MoE publication type | A4 Article in a conference publication |
Event | 6th International Conference on Operations and Supply Chain Management, OSCM - Bali, Indonesia Duration: 10 Dec 2014 → 12 Dec 2014 Conference number: 6 |
Conference
Conference | 6th International Conference on Operations and Supply Chain Management, OSCM |
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Abbreviated title | OSCM |
Country/Territory | Indonesia |
City | Bali |
Period | 10/12/14 → 12/12/14 |
Keywords
- organizational development
- customer collaboration
- supply chain