Owela: Hear what the consumers really think

Kaisa Koskela-Huotari, Kaarina Karppinen

Research output: Chapter in Book/Report/Conference proceedingChapter or book articleProfessional

Abstract

Owela helps companies to co-design new products and services as well as improve existing ones based on consumer needs and ideas. It supports active user involvement in the innovation process from the first ideas to piloting and actual use. Owela helps companies to co-design new products and services as well as improve existing ones based on consumer needs and ideas.
Original languageEnglish
Title of host publicationValue-driven business in the cloud
Place of PublicationEspoo
PublisherVTT Technical Research Centre of Finland
Pages24-25
ISBN (Electronic)978-951-38-8128-3
ISBN (Print)978-951-38-8127-6
Publication statusPublished - 2013
MoE publication typeD2 Article in professional manuals or guides or professional information systems or text book material

Publication series

SeriesVTT Research Highlights
Number9
ISSN2242-1173

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