Persuasive systems design: Key issues, process model, and system features

Harri Oinas-Kukkonen, Marja Harjumaa

Research output: Contribution to journalArticleScientificpeer-review

1054 Citations (Scopus)


A growing number of information technology systems and services are being developed to change users' attitudes or behavior or both. Despite the fact that attitudinal theories from social psychology have been quite extensively applied to the study of user intentions and behavior, these theories have been developed for predicting user acceptance of the information technology rather than for providing systematic analysis and design methods for developing persuasive software solutions. This article is conceptual and theory-creating by its nature, suggesting a framework for Persuasive Systems Design (PSD). It discusses the process of designing and evaluating persuasive systems and describes what kind of content and software functionality may be found in the final product. It also highlights seven underlying postulates behind persuasive systems and ways to analyze the persuasion context (the intent, the event, and the strategy). The article further lists 28 design principles for persuasive
Original languageEnglish
Article number28
Pages (from-to)485-500
JournalCommunications of the Association for Information Systems
Issue number1
Publication statusPublished - 2009
MoE publication typeA1 Journal article-refereed


  • Behavioral outcomes
  • Conceptual research
  • Development approach
  • Persuasive technology
  • Socio-technical system
  • System features


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