Piloting as a platform in industrial service innovation and co-creation

Tapio Koivisto, Ilari Kaarela, Heidi Korhonen, Markku Mikkola

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

Abstract

Service design, configuration and customisation have proven demanding tasks for industrial companies that previously relied mostly on their technical superiority and technological R&D. In services, offerings and customer interaction largely deal with knowledge. The higher level of intangibility, abstraction and tailoring makes it more difficult to understand and communicate the content and value of the service compared with technology-based products. This paper aims to widen the understanding of the role of piloting in industrial service innovation and co-creation and present preliminary models to support the management of service development pilots in a manufacturing context. The research, conducted as an explorative case study, is still going on. Some early findings suggest that piloting is a viable method to deepen the understanding of the customer context and, especially, the non-core supporting processes, which need to be addressed to achieve smooth implementation of the new service.
Original languageEnglish
Title of host publicationVTT Symposium on Service Innovation
Place of PublicationEspoo
PublisherVTT Technical Research Centre of Finland
Pages187-196
Publication statusPublished - 2011
MoE publication typeA4 Article in a conference publication
EventVTT Symposium on Service Innovation - Espoo, Finland
Duration: 18 Aug 201118 Aug 2011

Publication series

SeriesVTT Symposium
Number271
ISSN0357-9387

Conference

ConferenceVTT Symposium on Service Innovation
CountryFinland
CityEspoo
Period18/08/1118/08/11

Fingerprint

Service innovation
Co-creation
Industrial services
New services
Manufacturing
Customization
Tailoring
Service development
Interaction
Service design

Cite this

Koivisto, T., Kaarela, I., Korhonen, H., & Mikkola, M. (2011). Piloting as a platform in industrial service innovation and co-creation. In VTT Symposium on Service Innovation (pp. 187-196). Espoo: VTT Technical Research Centre of Finland. VTT Symposium, No. 271
Koivisto, Tapio ; Kaarela, Ilari ; Korhonen, Heidi ; Mikkola, Markku. / Piloting as a platform in industrial service innovation and co-creation. VTT Symposium on Service Innovation. Espoo : VTT Technical Research Centre of Finland, 2011. pp. 187-196 (VTT Symposium; No. 271).
@inproceedings{5d0ea3f3615842d19f7d99fc40f8e531,
title = "Piloting as a platform in industrial service innovation and co-creation",
abstract = "Service design, configuration and customisation have proven demanding tasks for industrial companies that previously relied mostly on their technical superiority and technological R&D. In services, offerings and customer interaction largely deal with knowledge. The higher level of intangibility, abstraction and tailoring makes it more difficult to understand and communicate the content and value of the service compared with technology-based products. This paper aims to widen the understanding of the role of piloting in industrial service innovation and co-creation and present preliminary models to support the management of service development pilots in a manufacturing context. The research, conducted as an explorative case study, is still going on. Some early findings suggest that piloting is a viable method to deepen the understanding of the customer context and, especially, the non-core supporting processes, which need to be addressed to achieve smooth implementation of the new service.",
author = "Tapio Koivisto and Ilari Kaarela and Heidi Korhonen and Markku Mikkola",
year = "2011",
language = "English",
series = "VTT Symposium",
publisher = "VTT Technical Research Centre of Finland",
number = "271",
pages = "187--196",
booktitle = "VTT Symposium on Service Innovation",
address = "Finland",

}

Koivisto, T, Kaarela, I, Korhonen, H & Mikkola, M 2011, Piloting as a platform in industrial service innovation and co-creation. in VTT Symposium on Service Innovation. VTT Technical Research Centre of Finland, Espoo, VTT Symposium, no. 271, pp. 187-196, VTT Symposium on Service Innovation, Espoo, Finland, 18/08/11.

Piloting as a platform in industrial service innovation and co-creation. / Koivisto, Tapio; Kaarela, Ilari; Korhonen, Heidi; Mikkola, Markku.

VTT Symposium on Service Innovation. Espoo : VTT Technical Research Centre of Finland, 2011. p. 187-196 (VTT Symposium; No. 271).

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

TY - GEN

T1 - Piloting as a platform in industrial service innovation and co-creation

AU - Koivisto, Tapio

AU - Kaarela, Ilari

AU - Korhonen, Heidi

AU - Mikkola, Markku

PY - 2011

Y1 - 2011

N2 - Service design, configuration and customisation have proven demanding tasks for industrial companies that previously relied mostly on their technical superiority and technological R&D. In services, offerings and customer interaction largely deal with knowledge. The higher level of intangibility, abstraction and tailoring makes it more difficult to understand and communicate the content and value of the service compared with technology-based products. This paper aims to widen the understanding of the role of piloting in industrial service innovation and co-creation and present preliminary models to support the management of service development pilots in a manufacturing context. The research, conducted as an explorative case study, is still going on. Some early findings suggest that piloting is a viable method to deepen the understanding of the customer context and, especially, the non-core supporting processes, which need to be addressed to achieve smooth implementation of the new service.

AB - Service design, configuration and customisation have proven demanding tasks for industrial companies that previously relied mostly on their technical superiority and technological R&D. In services, offerings and customer interaction largely deal with knowledge. The higher level of intangibility, abstraction and tailoring makes it more difficult to understand and communicate the content and value of the service compared with technology-based products. This paper aims to widen the understanding of the role of piloting in industrial service innovation and co-creation and present preliminary models to support the management of service development pilots in a manufacturing context. The research, conducted as an explorative case study, is still going on. Some early findings suggest that piloting is a viable method to deepen the understanding of the customer context and, especially, the non-core supporting processes, which need to be addressed to achieve smooth implementation of the new service.

M3 - Conference article in proceedings

T3 - VTT Symposium

SP - 187

EP - 196

BT - VTT Symposium on Service Innovation

PB - VTT Technical Research Centre of Finland

CY - Espoo

ER -

Koivisto T, Kaarela I, Korhonen H, Mikkola M. Piloting as a platform in industrial service innovation and co-creation. In VTT Symposium on Service Innovation. Espoo: VTT Technical Research Centre of Finland. 2011. p. 187-196. (VTT Symposium; No. 271).