Piloting as a platform in industrial service innovation and co-creation

Tapio Koivisto, Ilari Kaarela, Heidi Korhonen, Markku Mikkola

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

    Abstract

    Service design, configuration and customisation have proven demanding tasks for industrial companies that previously relied mostly on their technical superiority and technological R&D. In services, offerings and customer interaction largely deal with knowledge. The higher level of intangibility, abstraction and tailoring makes it more difficult to understand and communicate the content and value of the service compared with technology-based products. This paper aims to widen the understanding of the role of piloting in industrial service innovation and co-creation and present preliminary models to support the management of service development pilots in a manufacturing context. The research, conducted as an explorative case study, is still going on. Some early findings suggest that piloting is a viable method to deepen the understanding of the customer context and, especially, the non-core supporting processes, which need to be addressed to achieve smooth implementation of the new service.
    Original languageEnglish
    Title of host publicationVTT Symposium on Service Innovation
    Place of PublicationEspoo
    PublisherVTT Technical Research Centre of Finland
    Pages187-196
    Publication statusPublished - 2011
    MoE publication typeA4 Article in a conference publication
    EventVTT Symposium on Service Innovation - Espoo, Finland
    Duration: 18 Aug 201118 Aug 2011

    Publication series

    SeriesVTT Symposium
    Number271
    ISSN0357-9387

    Conference

    ConferenceVTT Symposium on Service Innovation
    CountryFinland
    CityEspoo
    Period18/08/1118/08/11

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    Cite this

    Koivisto, T., Kaarela, I., Korhonen, H., & Mikkola, M. (2011). Piloting as a platform in industrial service innovation and co-creation. In VTT Symposium on Service Innovation (pp. 187-196). VTT Technical Research Centre of Finland. VTT Symposium, No. 271