TY - GEN
T1 - Piloting as a platform in industrial service innovation and co-creation
AU - Koivisto, Tapio
AU - Kaarela, Ilari
AU - Korhonen, Heidi
AU - Mikkola, Markku
PY - 2011
Y1 - 2011
N2 - Service design, configuration and customisation have
proven demanding tasks for industrial
companies that previously relied mostly on their
technical superiority and technological
R&D. In services, offerings and customer interaction
largely deal with
knowledge. The higher level of intangibility, abstraction
and tailoring makes it more
difficult to understand and communicate the content and
value of the service compared
with technology-based products. This paper aims to widen
the understanding of the role
of piloting in industrial service innovation and
co-creation and present preliminary models
to support the management of service development pilots
in a manufacturing context.
The research, conducted as an explorative case study, is
still going on. Some early findings
suggest that piloting is a viable method to deepen the
understanding of the customer
context and, especially, the non-core supporting
processes, which need to be addressed
to achieve smooth implementation of the new service.
AB - Service design, configuration and customisation have
proven demanding tasks for industrial
companies that previously relied mostly on their
technical superiority and technological
R&D. In services, offerings and customer interaction
largely deal with
knowledge. The higher level of intangibility, abstraction
and tailoring makes it more
difficult to understand and communicate the content and
value of the service compared
with technology-based products. This paper aims to widen
the understanding of the role
of piloting in industrial service innovation and
co-creation and present preliminary models
to support the management of service development pilots
in a manufacturing context.
The research, conducted as an explorative case study, is
still going on. Some early findings
suggest that piloting is a viable method to deepen the
understanding of the customer
context and, especially, the non-core supporting
processes, which need to be addressed
to achieve smooth implementation of the new service.
M3 - Conference article in proceedings
T3 - VTT Symposium
SP - 187
EP - 196
BT - VTT Symposium on Service Innovation
PB - VTT Technical Research Centre of Finland
CY - Espoo
T2 - VTT Symposium on Service Innovation
Y2 - 18 August 2011 through 18 August 2011
ER -
