Abstract
Recently, mobile TV has been launched in several countries. While mobile
TV integrates television contents into mobile phones, the most personal
of communication devices, it becomes interesting to know how this
feature will be used throughout the day and in varying contexts of
everyday life. This paper presents empirical results on the use of
mobile TV with different delivery mechanisms and both quantitative and
qualitative results on how end-users prefer to use mobile TV contents in
different situations. The data is based on ongoing empirical research
in Finland in 2006 and 2007. The mobile TV services under study included
both news and entertainment contents, and were tested in 3G, DVB-H and
Wi-Fi networks using different delivery paradigms: broadcast, on-demand
and download. To explore the use of different delivery methods and
content consumption, we have developed a mobile TV service protoype,
called Podracing. The analysis shows that users appreciated up-to-date
information and information-rich media forms and contents especially for
mobile news delivery. There was high demand for only the latest news on
mobiles. The real-time property was considered important. Most of the
users looked at the headlines or followed the news several times a day –
much more often than the traditional TV and news prime times would
allow.
Original language | English |
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Pages (from-to) | 105 - 114 |
Number of pages | 10 |
Journal | Multimedia Systems |
Volume | 14 |
Issue number | 2 |
DOIs | |
Publication status | Published - 2008 |
MoE publication type | A1 Journal article-refereed |
Keywords
- 3G
- Content consumption
- DVB-H
- End-user experiences
- Mobile TV
- Podcasting