Positive health and technology attitudes as promoters of acceptance of new food products

Anne Arvola, Liisa Lähteenmäki

    Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsScientific

    Abstract

    The aim of this study was to examine how consumers' background attitudes towards healthy eating and towards the use of new technology in food processing influence their acceptance of new foods in which these new technologies have been used.Two types of products were examined: one everyday product (wholemeal roll) with a healthy image, and the other a delicacy product eaten occasionally (strawberry jam).One conventional and two new versions of both product types were included.The data were collected by two questionnaires, which consumers filled in before and after a short home use period.In the first session, the 200 participants tasted the products.After this blind tasting they were informed about the production technologies used (use of enzymes, high-pressure technology) and their implications for the nutritional quality (high fibre, vitamins) of the products.A subsequent questionnaire inquired purchase intents, attitude measures, such as consumer's health orientation and attitudes towards food technology.These measurements were replicated after two weeks period of home use, with the exception that the tasting was not blind.The final sample consisted of 183 subjects. Consumers' positive attitudes towards healthy eating and food technology promoted especially the acceptance of products, which were relevant for these motivational bases.High health interest was related to higher intentions to purchase high-fibre rolls, and positive technology attitudes to higher intentions to purchase "high-pressure" jams.Whereas, in case of conventional products, the background attitudes did not relate to the purchase intentions. Home exposure did not significantly change the intentions to purchase the products, except slightly in case of one of the 6 product alternatives.
    Original languageEnglish
    Title of host publicationWhole Grain and Human Health: International Symposium
    Subtitle of host publicationAbstracts
    Place of PublicationEspoo
    PublisherVTT Technical Research Centre of Finland
    Pages127-127
    ISBN (Electronic)951-38-5719-0
    ISBN (Print)951-38-5718-2
    Publication statusPublished - 2001
    MoE publication typeNot Eligible
    EventWhole Grain and Human Health: International Symposium
    - Porvoo, Finland
    Duration: 13 Jun 200115 Jun 2001

    Publication series

    SeriesVTT Symposium
    Number213
    ISSN0357-9387

    Conference

    ConferenceWhole Grain and Human Health: International Symposium
    CountryFinland
    CityPorvoo
    Period13/06/0115/06/01

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  • Cite this

    Arvola, A., & Lähteenmäki, L. (2001). Positive health and technology attitudes as promoters of acceptance of new food products. In Whole Grain and Human Health: International Symposium: Abstracts (pp. 127-127). VTT Technical Research Centre of Finland. VTT Symposium, No. 213 http://www.vtt.fi/inf/pdf/symposiums/2001/S213.pdf