Positive health and technology attitudes as promoters of acceptance of new food products

Anne Arvola, Liisa Lähteenmäki

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsScientific

Abstract

The aim of this study was to examine how consumers' background attitudes towards healthy eating and towards the use of new technology in food processing influence their acceptance of new foods in which these new technologies have been used.Two types of products were examined: one everyday product (wholemeal roll) with a healthy image, and the other a delicacy product eaten occasionally (strawberry jam).One conventional and two new versions of both product types were included.The data were collected by two questionnaires, which consumers filled in before and after a short home use period.In the first session, the 200 participants tasted the products.After this blind tasting they were informed about the production technologies used (use of enzymes, high-pressure technology) and their implications for the nutritional quality (high fibre, vitamins) of the products.A subsequent questionnaire inquired purchase intents, attitude measures, such as consumer's health orientation and attitudes towards food technology.These measurements were replicated after two weeks period of home use, with the exception that the tasting was not blind.The final sample consisted of 183 subjects. Consumers' positive attitudes towards healthy eating and food technology promoted especially the acceptance of products, which were relevant for these motivational bases.High health interest was related to higher intentions to purchase high-fibre rolls, and positive technology attitudes to higher intentions to purchase "high-pressure" jams.Whereas, in case of conventional products, the background attitudes did not relate to the purchase intentions. Home exposure did not significantly change the intentions to purchase the products, except slightly in case of one of the 6 product alternatives.
Original languageEnglish
Title of host publicationWhole Grain and Human Health: International Symposium
Subtitle of host publicationAbstracts
Place of PublicationEspoo
PublisherVTT Technical Research Centre of Finland
Pages127-127
ISBN (Electronic)951-38-5719-0
ISBN (Print)951-38-5718-2
Publication statusPublished - 2001
MoE publication typeNot Eligible
EventWhole Grain and Human Health: International Symposium
- Porvoo, Finland
Duration: 13 Jun 200115 Jun 2001

Publication series

SeriesVTT Symposium
Number213
ISSN0357-9387

Conference

ConferenceWhole Grain and Human Health: International Symposium
CountryFinland
CityPorvoo
Period13/06/0115/06/01

Fingerprint

Acceptance
Health
Food products
Purchase
Food
Questionnaire
Healthy eating
Fiber
Food processing
Purchase intention
Technology use
Purchase intent
Enzymes
Production technology

Cite this

Arvola, A., & Lähteenmäki, L. (2001). Positive health and technology attitudes as promoters of acceptance of new food products. In Whole Grain and Human Health: International Symposium: Abstracts (pp. 127-127). Espoo: VTT Technical Research Centre of Finland. VTT Symposium, No. 213
Arvola, Anne ; Lähteenmäki, Liisa. / Positive health and technology attitudes as promoters of acceptance of new food products. Whole Grain and Human Health: International Symposium: Abstracts. Espoo : VTT Technical Research Centre of Finland, 2001. pp. 127-127 (VTT Symposium; No. 213).
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Arvola, A & Lähteenmäki, L 2001, Positive health and technology attitudes as promoters of acceptance of new food products. in Whole Grain and Human Health: International Symposium: Abstracts. VTT Technical Research Centre of Finland, Espoo, VTT Symposium, no. 213, pp. 127-127, Whole Grain and Human Health: International Symposium
, Porvoo, Finland, 13/06/01.

Positive health and technology attitudes as promoters of acceptance of new food products. / Arvola, Anne; Lähteenmäki, Liisa.

Whole Grain and Human Health: International Symposium: Abstracts. Espoo : VTT Technical Research Centre of Finland, 2001. p. 127-127 (VTT Symposium; No. 213).

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsScientific

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Arvola A, Lähteenmäki L. Positive health and technology attitudes as promoters of acceptance of new food products. In Whole Grain and Human Health: International Symposium: Abstracts. Espoo: VTT Technical Research Centre of Finland. 2001. p. 127-127. (VTT Symposium; No. 213).