Predicting profitability for a book club

Ilkka Karanta, Jussi Ahola

    Research output: Contribution to journalArticleProfessional

    Abstract

    Ilkka Karanta and Jussi Ahola show that classifying customers can save on marketing effort of a book club.
    Original languageEnglish
    Pages (from-to)41 - 42
    Number of pages2
    JournalScientific Computing World
    Issue number77 (July-August)
    Publication statusPublished - 2004
    MoE publication typeNot Eligible

    Fingerprint

    Profitability
    Clubs
    Marketing

    Cite this

    Karanta, I., & Ahola, J. (2004). Predicting profitability for a book club. Scientific Computing World, (77 (July-August)), 41 - 42.
    Karanta, Ilkka ; Ahola, Jussi. / Predicting profitability for a book club. In: Scientific Computing World. 2004 ; No. 77 (July-August). pp. 41 - 42.
    @article{7ccd7c02ec0f4c7b801851b9d5bf6af0,
    title = "Predicting profitability for a book club",
    abstract = "Ilkka Karanta and Jussi Ahola show that classifying customers can save on marketing effort of a book club.",
    author = "Ilkka Karanta and Jussi Ahola",
    year = "2004",
    language = "English",
    pages = "41 -- 42",
    journal = "Scientific Computing World",
    issn = "1356-7853",
    number = "77 (July-August)",

    }

    Karanta, I & Ahola, J 2004, 'Predicting profitability for a book club', Scientific Computing World, no. 77 (July-August), pp. 41 - 42.

    Predicting profitability for a book club. / Karanta, Ilkka; Ahola, Jussi.

    In: Scientific Computing World, No. 77 (July-August), 2004, p. 41 - 42.

    Research output: Contribution to journalArticleProfessional

    TY - JOUR

    T1 - Predicting profitability for a book club

    AU - Karanta, Ilkka

    AU - Ahola, Jussi

    PY - 2004

    Y1 - 2004

    N2 - Ilkka Karanta and Jussi Ahola show that classifying customers can save on marketing effort of a book club.

    AB - Ilkka Karanta and Jussi Ahola show that classifying customers can save on marketing effort of a book club.

    M3 - Article

    SP - 41

    EP - 42

    JO - Scientific Computing World

    JF - Scientific Computing World

    SN - 1356-7853

    IS - 77 (July-August)

    ER -