Predicting profitability for a book club

Ilkka Karanta, Jussi Ahola

    Research output: Contribution to journalArticle

    Abstract

    Ilkka Karanta and Jussi Ahola show that classifying customers can save on marketing effort of a book club.
    Original languageEnglish
    Pages (from-to)41 - 42
    Number of pages2
    JournalScientific Computing World
    Issue number77 (July-August)
    Publication statusPublished - 2004
    MoE publication typeNot Eligible

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    Karanta, I., & Ahola, J. (2004). Predicting profitability for a book club. Scientific Computing World, (77 (July-August)), 41 - 42.