Predicting profitability for a book club

Ilkka Karanta, Jussi Ahola

Research output: Contribution to journalArticleProfessional

Abstract

Ilkka Karanta and Jussi Ahola show that classifying customers can save on marketing effort of a book club.
Original languageEnglish
Pages (from-to)41 - 42
Number of pages2
JournalScientific Computing World
Issue number77 (July-August)
Publication statusPublished - 2004
MoE publication typeNot Eligible

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Profitability
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Karanta, I., & Ahola, J. (2004). Predicting profitability for a book club. Scientific Computing World, (77 (July-August)), 41 - 42.
Karanta, Ilkka ; Ahola, Jussi. / Predicting profitability for a book club. In: Scientific Computing World. 2004 ; No. 77 (July-August). pp. 41 - 42.
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Karanta, I & Ahola, J 2004, 'Predicting profitability for a book club', Scientific Computing World, no. 77 (July-August), pp. 41 - 42.

Predicting profitability for a book club. / Karanta, Ilkka; Ahola, Jussi.

In: Scientific Computing World, No. 77 (July-August), 2004, p. 41 - 42.

Research output: Contribution to journalArticleProfessional

TY - JOUR

T1 - Predicting profitability for a book club

AU - Karanta, Ilkka

AU - Ahola, Jussi

PY - 2004

Y1 - 2004

N2 - Ilkka Karanta and Jussi Ahola show that classifying customers can save on marketing effort of a book club.

AB - Ilkka Karanta and Jussi Ahola show that classifying customers can save on marketing effort of a book club.

M3 - Article

SP - 41

EP - 42

JO - Scientific Computing World

JF - Scientific Computing World

SN - 1356-7853

IS - 77 (July-August)

ER -