Predicting profitability for a book club

Research output: Contribution to journal › Article › Professional

Abstract

Ilkka Karanta and Jussi Ahola show that classifying customers can save on marketing effort of a book club.

@article{7ccd7c02ec0f4c7b801851b9d5bf6af0,

title = "Predicting profitability for a book club",

abstract = "Ilkka Karanta and Jussi Ahola show that classifying customers can save on marketing effort of a book club.",

author = "Ilkka Karanta and Jussi Ahola",

year = "2004",

language = "English",

pages = "41 -- 42",

journal = "Scientific Computing World",

number = "77 (July-August)",

}

TY - JOUR

T1 - Predicting profitability for a book club

AU - Karanta, Ilkka

AU - Ahola, Jussi

PY - 2004

Y1 - 2004

N2 - Ilkka Karanta and Jussi Ahola show that classifying customers can save on marketing effort of a book club.

AB - Ilkka Karanta and Jussi Ahola show that classifying customers can save on marketing effort of a book club.

M3 - Article

SP - 41

EP - 42

JO - Scientific Computing World

JF - Scientific Computing World

IS - 77 (July-August)

ER -