Preferences in the Intention to Download a COVID Tracing App: A Discrete Choice Experiment Study in the Netherlands and Turkey

Frans Folkvord; Lutz Peschke; Yasemin Gümüş Ağca; Karlijn van Houten; Giacomo Stazi; Ana Roca-Umbert; Seldağ Güneş Peschke; Seyedehshahrzad Seyfafjehi; Alba Gallego; Eugenio Gaeta; Giuseppe Fico; Anni Karinsalo; Francisco Lupianez Villanueva

doi:10.3389/fcomm.2022.900066

Preferences in the Intention to Download a COVID Tracing App: A Discrete Choice Experiment Study in the Netherlands and Turkey

Frans Folkvord^*, Lutz Peschke, Yasemin Gümüş Ağca, Karlijn van Houten, Giacomo Stazi, Ana Roca-Umbert, Seldağ Güneş Peschke, Seyedehshahrzad Seyfafjehi, Alba Gallego, Eugenio Gaeta, Giuseppe Fico, Anni Karinsalo, Francisco Lupianez Villanueva

^*Corresponding author for this work

BA6404 Applied cryptography

Research output: Contribution to journal › Article › Scientific › peer-review

4 Citations (Scopus)

Abstract

Introduction: High levels of adoption and usage for the COVID Tracing Apps (CTA) among the population is a stipulated prerequisite for success of the implementation of these apps, aiming to mitigate the pandemic and track spreading of the virus more efficient and effectively. In the current study, the main objective was to investigate individuals' preferences in the intention to download a COVID-19 tracing app in a pilot-study in both the Netherlands and Turkey. Methods: We conducted a discrete choice experimental study through an online survey in two countries (the Netherlands [N = 62] and Turkey [N = 83]), with four different attributes: (1) data protection (data protection vs. no information), (2) manufacturer (government vs. company), (3) reward (no reward vs. voucher as a reward) and (4) gaming (no gaming elements vs. gaming elements). Participants were recruited among a student population. Results: The results showed that data protection is one of the most important factors that significantly increases the probability to adopt a CTA. In general, the manufacturer, reward or gaming affected the probability to download the CTA less. Discussions: Health authorities worldwide have generally released high quality CTA, although scientific studies assessing the most important factors that describe and predict the intention to download is limited. Sensitive personal data is collected through these apps, and may potentially threaten privacy, equality and fairness, which are important attributes to take into account when developing or launching a CTA, following the results of this study.

Original language	English
Article number	900066
Journal	Frontiers in Communication
DOIs	https://doi.org/10.3389/fcomm.2022.900066
Publication status	Published - 24 Jun 2022
MoE publication type	A1 Journal article-refereed

Funding

This paper is based on research that is executed within the scope of the project- PandeVITA – Pandemic Virus Trace Application for the Effective Knowledge Transfer Between Science and Society Inside the Quadruple Helix Collaboration. The project has received funding from the European Union's Horizon 2020 research and innovation program under grant agreement No. 101006316.

Keywords

COVID-19
discrete choice task
mitigation strategies
pandemic
preferences
tracing app

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.3389/fcomm.2022.900066Licence: CC BY

Cite this

Folkvord, F., Peschke, L., Gümüş Ağca, Y., van Houten, K., Stazi, G., Roca-Umbert, A., Güneş Peschke, S., Seyfafjehi, S., Gallego, A., Gaeta, E., Fico, G., Karinsalo, A., & Lupianez Villanueva, F. (2022). Preferences in the Intention to Download a COVID Tracing App: A Discrete Choice Experiment Study in the Netherlands and Turkey. Frontiers in Communication, Article 900066. https://doi.org/10.3389/fcomm.2022.900066

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title = "Preferences in the Intention to Download a COVID Tracing App: A Discrete Choice Experiment Study in the Netherlands and Turkey",

abstract = "Introduction: High levels of adoption and usage for the COVID Tracing Apps (CTA) among the population is a stipulated prerequisite for success of the implementation of these apps, aiming to mitigate the pandemic and track spreading of the virus more efficient and effectively. In the current study, the main objective was to investigate individuals' preferences in the intention to download a COVID-19 tracing app in a pilot-study in both the Netherlands and Turkey. Methods: We conducted a discrete choice experimental study through an online survey in two countries (the Netherlands [N = 62] and Turkey [N = 83]), with four different attributes: (1) data protection (data protection vs. no information), (2) manufacturer (government vs. company), (3) reward (no reward vs. voucher as a reward) and (4) gaming (no gaming elements vs. gaming elements). Participants were recruited among a student population. Results: The results showed that data protection is one of the most important factors that significantly increases the probability to adopt a CTA. In general, the manufacturer, reward or gaming affected the probability to download the CTA less. Discussions: Health authorities worldwide have generally released high quality CTA, although scientific studies assessing the most important factors that describe and predict the intention to download is limited. Sensitive personal data is collected through these apps, and may potentially threaten privacy, equality and fairness, which are important attributes to take into account when developing or launching a CTA, following the results of this study.",

keywords = "COVID-19, discrete choice task, mitigation strategies, pandemic, preferences, tracing app",

author = "Frans Folkvord and Lutz Peschke and {G{\"u}m{\"u}{\c s} Ağca}, Yasemin and {van Houten}, Karlijn and Giacomo Stazi and Ana Roca-Umbert and {G{\"u}ne{\c s} Peschke}, Seldağ and Seyedehshahrzad Seyfafjehi and Alba Gallego and Eugenio Gaeta and Giuseppe Fico and Anni Karinsalo and {Lupianez Villanueva}, Francisco",

note = "Funding Information: This paper is based on research that is executed within the scope of the project- PandeVITA – Pandemic Virus Trace Application for the Effective Knowledge Transfer Between Science and Society Inside the Quadruple Helix Collaboration. The project has received funding from the European Union's Horizon 2020 research and innovation program under grant agreement No. 101006316. Publisher Copyright: Copyright {\textcopyright} 2022 Folkvord, Peschke, G{\"u}m{\"u}{\c s} Ağca, van Houten, Stazi, Roca-Umbert, G{\"u}ne{\c s} Peschke, Seyfafjehi, Gallego, Gaeta, Fico, Karinsalo and Lupianez Villanueva.",

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Folkvord, F, Peschke, L, Gümüş Ağca, Y, van Houten, K, Stazi, G, Roca-Umbert, A, Güneş Peschke, S, Seyfafjehi, S, Gallego, A, Gaeta, E, Fico, G, Karinsalo, A & Lupianez Villanueva, F 2022, 'Preferences in the Intention to Download a COVID Tracing App: A Discrete Choice Experiment Study in the Netherlands and Turkey', Frontiers in Communication. https://doi.org/10.3389/fcomm.2022.900066

TY - JOUR

T1 - Preferences in the Intention to Download a COVID Tracing App

T2 - A Discrete Choice Experiment Study in the Netherlands and Turkey

AU - Folkvord, Frans

AU - Peschke, Lutz

AU - Gümüş Ağca, Yasemin

AU - van Houten, Karlijn

AU - Stazi, Giacomo

AU - Roca-Umbert, Ana

AU - Güneş Peschke, Seldağ

AU - Seyfafjehi, Seyedehshahrzad

AU - Gallego, Alba

AU - Gaeta, Eugenio

AU - Fico, Giuseppe

AU - Karinsalo, Anni

AU - Lupianez Villanueva, Francisco

N1 - Funding Information: This paper is based on research that is executed within the scope of the project- PandeVITA – Pandemic Virus Trace Application for the Effective Knowledge Transfer Between Science and Society Inside the Quadruple Helix Collaboration. The project has received funding from the European Union's Horizon 2020 research and innovation program under grant agreement No. 101006316. Publisher Copyright: Copyright © 2022 Folkvord, Peschke, Gümüş Ağca, van Houten, Stazi, Roca-Umbert, Güneş Peschke, Seyfafjehi, Gallego, Gaeta, Fico, Karinsalo and Lupianez Villanueva.

PY - 2022/6/24

Y1 - 2022/6/24

N2 - Introduction: High levels of adoption and usage for the COVID Tracing Apps (CTA) among the population is a stipulated prerequisite for success of the implementation of these apps, aiming to mitigate the pandemic and track spreading of the virus more efficient and effectively. In the current study, the main objective was to investigate individuals' preferences in the intention to download a COVID-19 tracing app in a pilot-study in both the Netherlands and Turkey. Methods: We conducted a discrete choice experimental study through an online survey in two countries (the Netherlands [N = 62] and Turkey [N = 83]), with four different attributes: (1) data protection (data protection vs. no information), (2) manufacturer (government vs. company), (3) reward (no reward vs. voucher as a reward) and (4) gaming (no gaming elements vs. gaming elements). Participants were recruited among a student population. Results: The results showed that data protection is one of the most important factors that significantly increases the probability to adopt a CTA. In general, the manufacturer, reward or gaming affected the probability to download the CTA less. Discussions: Health authorities worldwide have generally released high quality CTA, although scientific studies assessing the most important factors that describe and predict the intention to download is limited. Sensitive personal data is collected through these apps, and may potentially threaten privacy, equality and fairness, which are important attributes to take into account when developing or launching a CTA, following the results of this study.

AB - Introduction: High levels of adoption and usage for the COVID Tracing Apps (CTA) among the population is a stipulated prerequisite for success of the implementation of these apps, aiming to mitigate the pandemic and track spreading of the virus more efficient and effectively. In the current study, the main objective was to investigate individuals' preferences in the intention to download a COVID-19 tracing app in a pilot-study in both the Netherlands and Turkey. Methods: We conducted a discrete choice experimental study through an online survey in two countries (the Netherlands [N = 62] and Turkey [N = 83]), with four different attributes: (1) data protection (data protection vs. no information), (2) manufacturer (government vs. company), (3) reward (no reward vs. voucher as a reward) and (4) gaming (no gaming elements vs. gaming elements). Participants were recruited among a student population. Results: The results showed that data protection is one of the most important factors that significantly increases the probability to adopt a CTA. In general, the manufacturer, reward or gaming affected the probability to download the CTA less. Discussions: Health authorities worldwide have generally released high quality CTA, although scientific studies assessing the most important factors that describe and predict the intention to download is limited. Sensitive personal data is collected through these apps, and may potentially threaten privacy, equality and fairness, which are important attributes to take into account when developing or launching a CTA, following the results of this study.

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KW - discrete choice task

KW - mitigation strategies

KW - pandemic

KW - preferences

KW - tracing app

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JF - Frontiers in Communication

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Preferences in the Intention to Download a COVID Tracing App: A Discrete Choice Experiment Study in the Netherlands and Turkey

Abstract

Funding

Keywords

UN SDGs

Access to Document

Other files and links

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PandeVITA: Pandemic Virus Trace Application for the Effective Knowledge Transfer Between Science and Society Inside the Quadruple Helix Collaboration

Cite this

Preferences in the Intention to Download a COVID Tracing App: A Discrete Choice Experiment Study in the Netherlands and Turkey

Abstract

Funding

Keywords

UN SDGs

Access to Document

Other files and links

Fingerprint

Projects

PandeVITA: Pandemic Virus Trace Application for the Effective Knowledge Transfer Between Science and Society Inside the Quadruple Helix Collaboration

Cite this