TY - JOUR
T1 - Preferences in the Intention to Download a COVID Tracing App
T2 - A Discrete Choice Experiment Study in the Netherlands and Turkey
AU - Folkvord, Frans
AU - Peschke, Lutz
AU - Gümüş Ağca, Yasemin
AU - van Houten, Karlijn
AU - Stazi, Giacomo
AU - Roca-Umbert, Ana
AU - Güneş Peschke, Seldağ
AU - Seyfafjehi, Seyedehshahrzad
AU - Gallego, Alba
AU - Gaeta, Eugenio
AU - Fico, Giuseppe
AU - Karinsalo, Anni
AU - Lupianez Villanueva, Francisco
N1 - Funding Information:
This paper is based on research that is executed within the scope of the project- PandeVITA – Pandemic Virus Trace Application for the Effective Knowledge Transfer Between Science and Society Inside the Quadruple Helix Collaboration. The project has received funding from the European Union's Horizon 2020 research and innovation program under grant agreement No. 101006316.
Publisher Copyright:
Copyright © 2022 Folkvord, Peschke, Gümüş Ağca, van Houten, Stazi, Roca-Umbert, Güneş Peschke, Seyfafjehi, Gallego, Gaeta, Fico, Karinsalo and Lupianez Villanueva.
PY - 2022/6/24
Y1 - 2022/6/24
N2 - Introduction: High levels of adoption and usage for the COVID Tracing Apps (CTA) among the population is a stipulated prerequisite for success of the implementation of these apps, aiming to mitigate the pandemic and track spreading of the virus more efficient and effectively. In the current study, the main objective was to investigate individuals' preferences in the intention to download a COVID-19 tracing app in a pilot-study in both the Netherlands and Turkey. Methods: We conducted a discrete choice experimental study through an online survey in two countries (the Netherlands [N = 62] and Turkey [N = 83]), with four different attributes: (1) data protection (data protection vs. no information), (2) manufacturer (government vs. company), (3) reward (no reward vs. voucher as a reward) and (4) gaming (no gaming elements vs. gaming elements). Participants were recruited among a student population. Results: The results showed that data protection is one of the most important factors that significantly increases the probability to adopt a CTA. In general, the manufacturer, reward or gaming affected the probability to download the CTA less. Discussions: Health authorities worldwide have generally released high quality CTA, although scientific studies assessing the most important factors that describe and predict the intention to download is limited. Sensitive personal data is collected through these apps, and may potentially threaten privacy, equality and fairness, which are important attributes to take into account when developing or launching a CTA, following the results of this study.
AB - Introduction: High levels of adoption and usage for the COVID Tracing Apps (CTA) among the population is a stipulated prerequisite for success of the implementation of these apps, aiming to mitigate the pandemic and track spreading of the virus more efficient and effectively. In the current study, the main objective was to investigate individuals' preferences in the intention to download a COVID-19 tracing app in a pilot-study in both the Netherlands and Turkey. Methods: We conducted a discrete choice experimental study through an online survey in two countries (the Netherlands [N = 62] and Turkey [N = 83]), with four different attributes: (1) data protection (data protection vs. no information), (2) manufacturer (government vs. company), (3) reward (no reward vs. voucher as a reward) and (4) gaming (no gaming elements vs. gaming elements). Participants were recruited among a student population. Results: The results showed that data protection is one of the most important factors that significantly increases the probability to adopt a CTA. In general, the manufacturer, reward or gaming affected the probability to download the CTA less. Discussions: Health authorities worldwide have generally released high quality CTA, although scientific studies assessing the most important factors that describe and predict the intention to download is limited. Sensitive personal data is collected through these apps, and may potentially threaten privacy, equality and fairness, which are important attributes to take into account when developing or launching a CTA, following the results of this study.
KW - COVID-19
KW - discrete choice task
KW - mitigation strategies
KW - pandemic
KW - preferences
KW - tracing app
UR - http://www.scopus.com/inward/record.url?scp=85134046889&partnerID=8YFLogxK
U2 - 10.3389/fcomm.2022.900066
DO - 10.3389/fcomm.2022.900066
M3 - Article
AN - SCOPUS:85134046889
JO - Frontiers in Communication
JF - Frontiers in Communication
SN - 2297-900X
M1 - 900066
ER -