Abstract
Ad hoc networking of computing devices is possible with many of the
wireless communication technologies available today. When utilized with a
special ad hoc routing protocol, these wireless technologies allow devices to
form autonomous self-organizing, dynamic networks that have multihop
connectivity. Thus all nodes participate in traffic relaying. These Wireless
Mesh Networks (WMN) are becoming common especially within home and
neighborhood area networks in order to share a single Internet access. In
future people are likely to utilize them elsewhere as well. Internet
connection provision within WMNs is studied within this thesis. Therefore, a
novel service concept called Promotional Internet Access Provider (PIAP) is
proposed, which is mainly intended for business customers of ISPs operating
within tertiary sector and willing to promote their goods and services to
people in the vicinity of their business premises via WMNs. A PIAP provides
these WMN users with free web access where requested web pages are locally
modified by inserting an advertisement into them. To verify this PIAP service
concept, a prototype service based on a caching web proxy server was
implemented. Thereafter, the prototype and the concept were evaluated by
thirteen test users. All test users were interested in the service and
considered it valuable. Locally inserted advertisements were accepted and, in
general, people did not consider them distracting. The experiment indicated
that this kind of service concept could be more generally exploited.
Original language | English |
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Qualification | Master Degree |
Awarding Institution |
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Place of Publication | Oulu |
Publisher | |
Publication status | Published - 2004 |
MoE publication type | G2 Master's thesis, polytechnic Master's thesis |
Keywords
- Promotional Internet access provider (PIAP)
- service concept
- business model
- local advertising
- proxy
- internet protocol version 6 (IPv6)