Purchase intentions of organic apples and pizza: Including affective and moral attitudes into the Theory of Planned Behaviour

Anne Arvola, M. Vassallo, M. Dean, A. Saba, Liisa Lähteenmäki, R. Shepherd

    Research output: Contribution to conferenceConference PosterScientific

    Original languageEnglish
    PagesP175
    Publication statusPublished - 2005
    MoE publication typeNot Eligible
    Event6th Rose Marie Pangborn Sensory Science Symposium - North Yorkshire, Harrogate, United Kingdom
    Duration: 7 Aug 200511 Aug 2005

    Conference

    Conference6th Rose Marie Pangborn Sensory Science Symposium
    Country/TerritoryUnited Kingdom
    CityHarrogate
    Period7/08/0511/08/05

    Keywords

    • theory of planned behaviour
    • organic food
    • consumer attitudes
    • moral norms
    • affective attitudes

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