Rational rogue?: Consumer and consumption in packaging professionals' interviews

Toni Ryynänen; Elina Rusko

Rational rogue? Consumer and consumption in packaging professionals' interviews

Toni Ryynänen, Elina Rusko

VTT Technical Research Centre of Finland

University of Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific

Original language	English
Title of host publication	Proceedings of 26th IAPRI Symposium on Packaging 2013
Editors	Mika Vähä-Nissi, Auli Rantakivi
Publisher	VTT Technical Research Centre of Finland
Pages	110-119
ISBN (Print)	978-951-38-7434-6
Publication status	Published - 2013
MoE publication type	B3 Non-refereed article in conference proceedings
Event	26th IAPRI Symposium on Packaging - Espoo, Finland Duration: 10 Jun 2013 → 13 Jun 2013

Conference

Conference	26th IAPRI Symposium on Packaging
Country/Territory	Finland
City	Espoo
Period	10/06/13 → 13/06/13

Keywords

consumer
packaging development
fast moving consumer goods
FMCG
perception

1 Book (editor)

Proceedings of 26th IAPRI Symposium on Packaging 2013
Vähä-Nissi, MI. (ed.) & Rantakivi, A. (ed.), 2013, VTT Technical Research Centre of Finland. 653 p.
Research output: Book/Report › Book (editor) › Scientific › peer-review

Cite this

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title = "Rational rogue?: Consumer and consumption in packaging professionals' interviews",

keywords = "consumer, packaging development, fast moving consumer goods, FMCG, perception",

author = "Toni Ryyn{\"a}nen and Elina Rusko",

year = "2013",

language = "English",

isbn = "978-951-38-7434-6",

pages = "110--119",

editor = "Mika V{\"a}h{\"a}-Nissi and Auli Rantakivi",

booktitle = "Proceedings of 26th IAPRI Symposium on Packaging 2013",

publisher = "VTT Technical Research Centre of Finland",

address = "Finland",

note = "26th IAPRI Symposium on Packaging ; Conference date: 10-06-2013 Through 13-06-2013",

}

Rational rogue? Consumer and consumption in packaging professionals' interviews. / Ryynänen, Toni; Rusko, Elina.

Proceedings of 26th IAPRI Symposium on Packaging 2013. ed. / Mika Vähä-Nissi; Auli Rantakivi. VTT Technical Research Centre of Finland, 2013. p. 110-119.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific

TY - GEN

T1 - Rational rogue?

T2 - 26th IAPRI Symposium on Packaging

AU - Ryynänen, Toni

AU - Rusko, Elina

PY - 2013

Y1 - 2013

KW - consumer

KW - packaging development

KW - fast moving consumer goods

KW - FMCG

KW - perception

M3 - Conference article in proceedings

SN - 978-951-38-7434-6

SP - 110

EP - 119

BT - Proceedings of 26th IAPRI Symposium on Packaging 2013

A2 - Vähä-Nissi, Mika

A2 - Rantakivi, Auli

PB - VTT Technical Research Centre of Finland

Y2 - 10 June 2013 through 13 June 2013

ER -