Rational rogue? Consumer and consumption in packaging professionals' interviews

T. Ryynänen, Elina Rusko

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientific

Original languageEnglish
Title of host publicationProceedings of 26th IAPRI Symposium on Packaging 2013
PublisherVTT Technical Research Centre of Finland
Pages110-119
ISBN (Print)978-951-38-7434-6
Publication statusPublished - 2013
MoE publication typeB3 Non-refereed article in conference proceedings
Event26th IAPRI Symposium on Packaging - Espoo, Finland
Duration: 10 Jun 201313 Jun 2013

Conference

Conference26th IAPRI Symposium on Packaging
CountryFinland
CityEspoo
Period10/06/1313/06/13

Keywords

  • consumer
  • packaging development
  • fast moving consumer goods
  • FMCG
  • perception

Cite this

Ryynänen, T., & Rusko, E. (2013). Rational rogue? Consumer and consumption in packaging professionals' interviews. In Proceedings of 26th IAPRI Symposium on Packaging 2013 (pp. 110-119). VTT Technical Research Centre of Finland.