Rational rogue?

Consumer and consumption in packaging professionals' interviews

T. Ryynänen, Elina Rusko

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientific

Original languageEnglish
Title of host publicationProceedings of 26th IAPRI Symposium on Packaging 2013
PublisherVTT Technical Research Centre of Finland
Pages110-119
ISBN (Print)978-951-38-7434-6
Publication statusPublished - 2013
MoE publication typeB3 Non-refereed article in conference proceedings
Event26th IAPRI Symposium on Packaging - Espoo, Finland
Duration: 10 Jun 201313 Jun 2013

Conference

Conference26th IAPRI Symposium on Packaging
CountryFinland
CityEspoo
Period10/06/1313/06/13

Keywords

  • consumer
  • packaging development
  • fast moving consumer goods
  • FMCG
  • perception

Cite this

Ryynänen, T., & Rusko, E. (2013). Rational rogue? Consumer and consumption in packaging professionals' interviews. In Proceedings of 26th IAPRI Symposium on Packaging 2013 (pp. 110-119). VTT Technical Research Centre of Finland.
Ryynänen, T. ; Rusko, Elina. / Rational rogue? Consumer and consumption in packaging professionals' interviews. Proceedings of 26th IAPRI Symposium on Packaging 2013. VTT Technical Research Centre of Finland, 2013. pp. 110-119
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year = "2013",
language = "English",
isbn = "978-951-38-7434-6",
pages = "110--119",
booktitle = "Proceedings of 26th IAPRI Symposium on Packaging 2013",
publisher = "VTT Technical Research Centre of Finland",
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Ryynänen, T & Rusko, E 2013, Rational rogue? Consumer and consumption in packaging professionals' interviews. in Proceedings of 26th IAPRI Symposium on Packaging 2013. VTT Technical Research Centre of Finland, pp. 110-119, 26th IAPRI Symposium on Packaging, Espoo, Finland, 10/06/13.

Rational rogue? Consumer and consumption in packaging professionals' interviews. / Ryynänen, T.; Rusko, Elina.

Proceedings of 26th IAPRI Symposium on Packaging 2013. VTT Technical Research Centre of Finland, 2013. p. 110-119.

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientific

TY - GEN

T1 - Rational rogue?

T2 - Consumer and consumption in packaging professionals' interviews

AU - Ryynänen, T.

AU - Rusko, Elina

PY - 2013

Y1 - 2013

KW - consumer

KW - packaging development

KW - fast moving consumer goods

KW - FMCG

KW - perception

M3 - Conference article in proceedings

SN - 978-951-38-7434-6

SP - 110

EP - 119

BT - Proceedings of 26th IAPRI Symposium on Packaging 2013

PB - VTT Technical Research Centre of Finland

ER -

Ryynänen T, Rusko E. Rational rogue? Consumer and consumption in packaging professionals' interviews. In Proceedings of 26th IAPRI Symposium on Packaging 2013. VTT Technical Research Centre of Finland. 2013. p. 110-119