Resilient and proactive utilization of opportunities and uncertainties in service business

Josu Takala (Editor), Teuvo Uusitalo (Editor)

    Research output: Book/ReportReport

    Abstract

    Future competitiveness of business operations under the dynamic and complex business situations relies on forward-thinking strategies. In this research, we study how to implement Sustainable Competitive Advantage (SCA), the highly competitive operation strategy for managing new business situations through fast strategy by integrating manufacturing and technology strategies with transformational leadership profiles of the decision makers. Moving towards service-oriented business models introduces new risks that must be taken into account in the development of new services. There is a need to consider risks in customer collaboration, information exchange among service value network partners, and capabilities related to collaboration and communication. The objectives of this study were: 1. To study how analytical models for evaluating the overall operational competitiveness can be applied in service business development; 2. To test these analytical models with case companies under dynamic and unforeseen business situations such as dealing with the economic crisis and expanding the business in global context; 3. To study what are the novel and effective uncertainty management principles and practices in service business and international service networkswith several and diverse actors.
    Original languageEnglish
    Place of PublicationVaasa
    PublisherVaasan yliopisto
    Number of pages81
    ISBN (Print)978-952-476-404-9
    Publication statusPublished - 2012
    MoE publication typeD4 Published development or research report or study

    Publication series

    SeriesProceedings of the University of Vaasa
    Number177
    ISSN1238-7118

    Keywords

    • Service business
    • transformational leadership
    • risk management
    • service development
    • resource allocation

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