Resources-in-context, the framing approach

Kaisa Koskela-Huotari, Stephen L. Vargo

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review


The purpose of the paper is to examine this process of resources 'becoming'. In other words, the paper examines how potential resources get their 'resourceness' for a specific actor. In order to shed light on this process the paper draws from three different streams of literature: S-D logic discussion on context (Vargo and Lusch, 2011; Chandler and Vargo 2011; Vargo and Akaka 2012), the notion of framing (Callon 1998; Mason 2012) and literature on institutional logics (Thornton and Ocasio 2008; Thornton et al., 2012). The paper suggests that context can be seen as an institutional framework that is framing individual actors on multiple 'levels'. Actors are using these partly conflicting institutional orders (with unique set of practices, principles and meanings) as frames to make sense of the 'resourceness' of potential resources in relation to specific resource integration activities
Original languageEnglish
Title of host publicationServices Marketing in the New Economic and Social Landscape
Subtitle of host publicationInternational Service Research Conference Proceedings, AMA SERVSIG 2014
Place of PublicationThessaloniki
PublisherUniversity of Macedonia
ISBN (Print)978-960-98740-9-0
Publication statusPublished - 2014
MoE publication typeA4 Article in a conference publication
EventAMA SERVSIG 2014 International Service Research Conference - Thessaloniki, Greece
Duration: 13 Jun 201415 Jun 2014


ConferenceAMA SERVSIG 2014 International Service Research Conference


  • resources
  • context
  • service-dominant logic
  • institutions
  • framing


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