Abstract
The purpose of the paper is to examine this process of
resources 'becoming'. In other words, the paper examines
how potential resources get their 'resourceness' for a
specific actor. In order to shed light on this process
the paper draws from three different streams of
literature: S-D logic discussion on context (Vargo and
Lusch, 2011; Chandler and Vargo 2011; Vargo and Akaka
2012), the notion of framing (Callon 1998; Mason 2012)
and literature on institutional logics (Thornton and
Ocasio 2008; Thornton et al., 2012). The paper suggests
that context can be seen as an institutional framework
that is framing individual actors on multiple 'levels'.
Actors are using these partly conflicting institutional
orders (with unique set of practices, principles and
meanings) as frames to make sense of the 'resourceness'
of potential resources in relation to specific resource
integration activities
| Original language | English |
|---|---|
| Title of host publication | Services Marketing in the New Economic and Social Landscape |
| Subtitle of host publication | International Service Research Conference Proceedings, AMA SERVSIG 2014 |
| Place of Publication | Thessaloniki |
| Publisher | University of Macedonia |
| ISBN (Print) | 978-960-98740-9-0 |
| Publication status | Published - 2014 |
| MoE publication type | A4 Article in a conference publication |
| Event | AMA SERVSIG 2014 International Service Research Conference - Thessaloniki, Greece Duration: 13 Jun 2014 → 15 Jun 2014 |
Conference
| Conference | AMA SERVSIG 2014 International Service Research Conference |
|---|---|
| Country/Territory | Greece |
| City | Thessaloniki |
| Period | 13/06/14 → 15/06/14 |
Keywords
- resources
- context
- service-dominant logic
- institutions
- framing