Abstract
To attract and to commit users to participate in online
open innovation communities it is important to know the
motivations of the members and ways to enhance
commitment. One way to motivate members to participate is
to reward them by monetary or non-monetary rewards. In
this study we focus on studying the role of rewarding in
online open innovation intermediaries. The data was
collected by interviews of maintainers and a web survey
in three intermediaries as well as by reviewing rewarding
mechanisms in twelve open innovation intermediaries. In
the studied communities respondents found monetary
rewarding important. Also non-monetary rewarding based on
quality of ideas in form of ranking lists on the website
was found important as well as acknowledging the highest
quality answers. According to the maintainers' interviews
combinations of monetary and non-monetary rewarding was
important. The review of existing communities rewarding
mechanisms indicated that both rewarding methods are
currently used in many open innovation intermediaries.
Original language | English |
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Title of host publication | Proceedings of the XIX ISPIM Annual Conference Open Innovation: Creating Products and Services through Collaboration |
Place of Publication | Tours, FR |
Publisher | International Society for Professional Innovation Management ISPIM |
ISBN (Print) | 978-952-214-594-9 |
Publication status | Published - 2008 |
MoE publication type | A4 Article in a conference publication |
Event | XIX ISPIM Conference: Creating products and services through collaboration - Tours, France Duration: 15 Jun 2008 → 18 Jun 2008 |
Conference
Conference | XIX ISPIM Conference: Creating products and services through collaboration |
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Country/Territory | France |
City | Tours |
Period | 15/06/08 → 18/06/08 |
Keywords
- online communities
- open innovation
- intermediaries
- rewarding
- monetary
- non-monetary
- tangible
- intangible
- recognition
- motivation
- case study