SelfieWall: A Mixed Reality Advertising Platform

Yu You; Alain Boyer; Tero Jokela; Petri Piippo

doi:10.1109/ISMAR-Adjunct.2017.77

SelfieWall: A Mixed Reality Advertising Platform

Yu You, Alain Boyer, Tero Jokela, Petri Piippo

Nokia Oyj

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

2 Citations (Scopus)

Abstract

SelfieWall is a mixed reality advertising platform that is intended to capture the attention of passersby in events and venues with large crowds of people, such as in trade shows, sports events, or shopping malls. It aims to offer users with unique and fun branded experiences and allow them to share their experiences online, indirectly promoting an advertising message. The platform leverages large displays, 3D cameras, computer vision algorithms and creative content to transport the user to a virtual space by segmenting the user standing in front of the display from the background and super-imposing him/her into a layered image. A selfie of this experience is captured and can be shared on social media, or streamed in real-time to other public displays. With a very low barrier to entry, the user is motivated to visit the selfie website, share the selfie on his/her social media network and interact with the brand and messaging in the process. This paper presents the technical aspects of the end-to-end SelfieWall platform, the real-time content creation and on-site mobile calibration interfaces, and some typical real-world deployment. A demo proposal is submitted to the conference as well.

Original language	English
Title of host publication	2017 IEEE International Symposium on Mixed and Augmented Reality (ISMAR-Adjunct)
Publisher	IEEE Institute of Electrical and Electronic Engineers
Pages	240-244
Number of pages	5
ISBN (Electronic)	978-0-7695-6327-5
ISBN (Print)	978-1-5386-1454-9
DOIs	https://doi.org/10.1109/ISMAR-Adjunct.2017.77
Publication status	Published - 2017
MoE publication type	A4 Article in a conference publication
Event	16th IEEE International Symposium on Mixed and Augmented Reality, ISMAR-Adjunct 2017 - Nantes, France Duration: 9 Oct 2017 → 13 Oct 2017 Conference number: 16

Conference

Conference	16th IEEE International Symposium on Mixed and Augmented Reality, ISMAR-Adjunct 2017
Abbreviated title	ISMAR-Adjunct 2017
Country/Territory	France
City	Nantes
Period	9/10/17 → 13/10/17

Keywords

augmented reality
cameras
human computer interaction
social networking (online)
virtual reality

Access to Document

10.1109/ISMAR-Adjunct.2017.77

Cite this

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title = "SelfieWall: A Mixed Reality Advertising Platform",

abstract = "SelfieWall is a mixed reality advertising platform that is intended to capture the attention of passersby in events and venues with large crowds of people, such as in trade shows, sports events, or shopping malls. It aims to offer users with unique and fun branded experiences and allow them to share their experiences online, indirectly promoting an advertising message. The platform leverages large displays, 3D cameras, computer vision algorithms and creative content to transport the user to a virtual space by segmenting the user standing in front of the display from the background and super-imposing him/her into a layered image. A selfie of this experience is captured and can be shared on social media, or streamed in real-time to other public displays. With a very low barrier to entry, the user is motivated to visit the selfie website, share the selfie on his/her social media network and interact with the brand and messaging in the process. This paper presents the technical aspects of the end-to-end SelfieWall platform, the real-time content creation and on-site mobile calibration interfaces, and some typical real-world deployment. A demo proposal is submitted to the conference as well.",

keywords = "augmented reality, cameras, human computer interaction, social networking (online), virtual reality",

author = "Yu You and Alain Boyer and Tero Jokela and Petri Piippo",

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language = "English",

isbn = "978-1-5386-1454-9",

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booktitle = "2017 IEEE International Symposium on Mixed and Augmented Reality (ISMAR-Adjunct)",

publisher = "IEEE Institute of Electrical and Electronic Engineers",

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note = "16th IEEE International Symposium on Mixed and Augmented Reality, ISMAR-Adjunct 2017, ISMAR-Adjunct 2017 ; Conference date: 09-10-2017 Through 13-10-2017",

}

You, Y, Boyer, A, Jokela, T & Piippo, P 2017, SelfieWall: A Mixed Reality Advertising Platform. in 2017 IEEE International Symposium on Mixed and Augmented Reality (ISMAR-Adjunct)., 8088494, IEEE Institute of Electrical and Electronic Engineers, pp. 240-244, 16th IEEE International Symposium on Mixed and Augmented Reality, ISMAR-Adjunct 2017, Nantes, France, 9/10/17. https://doi.org/10.1109/ISMAR-Adjunct.2017.77

SelfieWall: A Mixed Reality Advertising Platform. / You, Yu; Boyer, Alain; Jokela, Tero et al.
2017 IEEE International Symposium on Mixed and Augmented Reality (ISMAR-Adjunct). IEEE Institute of Electrical and Electronic Engineers, 2017. p. 240-244 8088494.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

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N1 - Conference code: 16

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AB - SelfieWall is a mixed reality advertising platform that is intended to capture the attention of passersby in events and venues with large crowds of people, such as in trade shows, sports events, or shopping malls. It aims to offer users with unique and fun branded experiences and allow them to share their experiences online, indirectly promoting an advertising message. The platform leverages large displays, 3D cameras, computer vision algorithms and creative content to transport the user to a virtual space by segmenting the user standing in front of the display from the background and super-imposing him/her into a layered image. A selfie of this experience is captured and can be shared on social media, or streamed in real-time to other public displays. With a very low barrier to entry, the user is motivated to visit the selfie website, share the selfie on his/her social media network and interact with the brand and messaging in the process. This paper presents the technical aspects of the end-to-end SelfieWall platform, the real-time content creation and on-site mobile calibration interfaces, and some typical real-world deployment. A demo proposal is submitted to the conference as well.

KW - augmented reality

KW - cameras

KW - human computer interaction

KW - social networking (online)

KW - virtual reality

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BT - 2017 IEEE International Symposium on Mixed and Augmented Reality (ISMAR-Adjunct)

PB - IEEE Institute of Electrical and Electronic Engineers

Y2 - 9 October 2017 through 13 October 2017

ER -

SelfieWall: A Mixed Reality Advertising Platform

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