SelfieWall

A Mixed Reality Advertising Platform

Yu You, Alain Boyer, Tero Jokela, Petri Piippo

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

Abstract

SelfieWall is a mixed reality advertising platform that is intended to capture the attention of passersby in events and venues with large crowds of people, such as in trade shows, sports events, or shopping malls. It aims to offer users with unique and fun branded experiences and allow them to share their experiences online, indirectly promoting an advertising message. The platform leverages large displays, 3D cameras, computer vision algorithms and creative content to transport the user to a virtual space by segmenting the user standing in front of the display from the background and super-imposing him/her into a layered image. A selfie of this experience is captured and can be shared on social media, or streamed in real-time to other public displays. With a very low barrier to entry, the user is motivated to visit the selfie website, share the selfie on his/her social media network and interact with the brand and messaging in the process. This paper presents the technical aspects of the end-to-end SelfieWall platform, the real-time content creation and on-site mobile calibration interfaces, and some typical real-world deployment. A demo proposal is submitted to the conference as well.

Original languageEnglish
Title of host publication2017 IEEE International Symposium on Mixed and Augmented Reality (ISMAR-Adjunct)
PublisherInstitute of Electrical and Electronic Engineers IEEE
Pages240-244
Number of pages5
ISBN (Electronic)978-0-7695-6327-5
ISBN (Print)978-1-5386-1454-9
DOIs
Publication statusPublished - 2017
MoE publication typeA4 Article in a conference publication
Event16th IEEE International Symposium on Mixed and Augmented Reality, ISMAR-Adjunct 2017 - Nantes, France
Duration: 9 Oct 201713 Oct 2017
Conference number: 16

Conference

Conference16th IEEE International Symposium on Mixed and Augmented Reality, ISMAR-Adjunct 2017
Abbreviated titleISMAR-Adjunct 2017
CountryFrance
CityNantes
Period9/10/1713/10/17

Fingerprint

Marketing
Display devices
Shopping centers
Sports
Computer vision
Websites
Cameras
Calibration

Keywords

  • augmented reality
  • cameras
  • human computer interaction
  • social networking (online)
  • virtual reality

Cite this

You, Y., Boyer, A., Jokela, T., & Piippo, P. (2017). SelfieWall: A Mixed Reality Advertising Platform. In 2017 IEEE International Symposium on Mixed and Augmented Reality (ISMAR-Adjunct) (pp. 240-244). [8088494] Institute of Electrical and Electronic Engineers IEEE. https://doi.org/10.1109/ISMAR-Adjunct.2017.77
You, Yu ; Boyer, Alain ; Jokela, Tero ; Piippo, Petri. / SelfieWall : A Mixed Reality Advertising Platform. 2017 IEEE International Symposium on Mixed and Augmented Reality (ISMAR-Adjunct). Institute of Electrical and Electronic Engineers IEEE, 2017. pp. 240-244
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You, Y, Boyer, A, Jokela, T & Piippo, P 2017, SelfieWall: A Mixed Reality Advertising Platform. in 2017 IEEE International Symposium on Mixed and Augmented Reality (ISMAR-Adjunct)., 8088494, Institute of Electrical and Electronic Engineers IEEE, pp. 240-244, 16th IEEE International Symposium on Mixed and Augmented Reality, ISMAR-Adjunct 2017, Nantes, France, 9/10/17. https://doi.org/10.1109/ISMAR-Adjunct.2017.77

SelfieWall : A Mixed Reality Advertising Platform. / You, Yu; Boyer, Alain; Jokela, Tero; Piippo, Petri.

2017 IEEE International Symposium on Mixed and Augmented Reality (ISMAR-Adjunct). Institute of Electrical and Electronic Engineers IEEE, 2017. p. 240-244 8088494.

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

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You Y, Boyer A, Jokela T, Piippo P. SelfieWall: A Mixed Reality Advertising Platform. In 2017 IEEE International Symposium on Mixed and Augmented Reality (ISMAR-Adjunct). Institute of Electrical and Electronic Engineers IEEE. 2017. p. 240-244. 8088494 https://doi.org/10.1109/ISMAR-Adjunct.2017.77