SelfieWall: A Mixed Reality Advertising Platform

Yu You, Alain Boyer, Tero Jokela, Petri Piippo

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

    1 Citation (Scopus)


    SelfieWall is a mixed reality advertising platform that is intended to capture the attention of passersby in events and venues with large crowds of people, such as in trade shows, sports events, or shopping malls. It aims to offer users with unique and fun branded experiences and allow them to share their experiences online, indirectly promoting an advertising message. The platform leverages large displays, 3D cameras, computer vision algorithms and creative content to transport the user to a virtual space by segmenting the user standing in front of the display from the background and super-imposing him/her into a layered image. A selfie of this experience is captured and can be shared on social media, or streamed in real-time to other public displays. With a very low barrier to entry, the user is motivated to visit the selfie website, share the selfie on his/her social media network and interact with the brand and messaging in the process. This paper presents the technical aspects of the end-to-end SelfieWall platform, the real-time content creation and on-site mobile calibration interfaces, and some typical real-world deployment. A demo proposal is submitted to the conference as well.

    Original languageEnglish
    Title of host publication2017 IEEE International Symposium on Mixed and Augmented Reality (ISMAR-Adjunct)
    PublisherIEEE Institute of Electrical and Electronic Engineers
    Number of pages5
    ISBN (Electronic)978-0-7695-6327-5
    ISBN (Print)978-1-5386-1454-9
    Publication statusPublished - 2017
    MoE publication typeA4 Article in a conference publication
    Event16th IEEE International Symposium on Mixed and Augmented Reality, ISMAR-Adjunct 2017 - Nantes, France
    Duration: 9 Oct 201713 Oct 2017
    Conference number: 16


    Conference16th IEEE International Symposium on Mixed and Augmented Reality, ISMAR-Adjunct 2017
    Abbreviated titleISMAR-Adjunct 2017


    • augmented reality
    • cameras
    • human computer interaction
    • social networking (online)
    • virtual reality


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