Sensor Ball Raffle – Gamification of Billboard Advertising: How to Engage the Audience?

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

    Abstract

    In this paper, we present an interactive game for a large public display. Our focus was on experimenting new ways to enhance the effectiveness of a large, billboard size, display by adding a collaborative interaction mechanism for a user crowd. Working with a pop festival organizer, we developed a technology proof-of-concept of a multiplayer raffle game supporting crowd interaction with a large public display using an air-filled ball, equipped with an accelerometer and a barometer, as an interaction device. We experimented on its possibility to engage festival audience in live pilots in two occasions. Our observations showed that the audience enjoyed the raffle game and participated willingly. In addition, advertisers found the solution interesting.

    Original languageEnglish
    Title of host publicationEntertainment Computing – ICEC 2018 - 17th IFIP TC 14 International Conference, Held at the 24th IFIP World Computer Congress, WCC 2018, Proceedings
    EditorsLicinio Roque, Artur Lugmayr, Esteban Clua, Pauliina Tuomi
    PublisherSpringer
    Pages164-174
    Number of pages11
    ISBN (Electronic)978-3-319-99426-0
    ISBN (Print)978-3-319-99425-3
    DOIs
    Publication statusPublished - 1 Jan 2018
    MoE publication typeNot Eligible
    Event17th IFIP TC 14 International Conference on Entertainment Computing, ICEC 2018 Held at the 24th IFIP World Computer Congress, WCC 2018 - Poznan, Poland
    Duration: 17 Sep 201820 Sep 2018

    Publication series

    SeriesLecture Notes in Computer Science
    Volume11112
    ISSN0302-9743

    Conference

    Conference17th IFIP TC 14 International Conference on Entertainment Computing, ICEC 2018 Held at the 24th IFIP World Computer Congress, WCC 2018
    CountryPoland
    CityPoznan
    Period17/09/1820/09/18

    Keywords

    • Audience engagement
    • Interaction technologies
    • Interactive digital signage

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  • Cite this

    Järvinen, S., Peltola, J., & Kemppi, P. (2018). Sensor Ball Raffle – Gamification of Billboard Advertising: How to Engage the Audience? In L. Roque, A. Lugmayr, E. Clua, & P. Tuomi (Eds.), Entertainment Computing – ICEC 2018 - 17th IFIP TC 14 International Conference, Held at the 24th IFIP World Computer Congress, WCC 2018, Proceedings (pp. 164-174). Springer. Lecture Notes in Computer Science, Vol.. 11112 https://doi.org/10.1007/978-3-319-99426-0_14