Sensor Ball Raffle – Gamification of Billboard Advertising: How to Engage the Audience?

Sari Järvinen; Johannes Peltola; Paul Kemppi

doi:10.1007/978-3-319-99426-0_14

Sensor Ball Raffle – Gamification of Billboard Advertising: How to Engage the Audience?

Sari Järvinen^*, Johannes Peltola, Paul Kemppi

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

1 Citation (Scopus)

Abstract

In this paper, we present an interactive game for a large public display. Our focus was on experimenting new ways to enhance the effectiveness of a large, billboard size, display by adding a collaborative interaction mechanism for a user crowd. Working with a pop festival organizer, we developed a technology proof-of-concept of a multiplayer raffle game supporting crowd interaction with a large public display using an air-filled ball, equipped with an accelerometer and a barometer, as an interaction device. We experimented on its possibility to engage festival audience in live pilots in two occasions. Our observations showed that the audience enjoyed the raffle game and participated willingly. In addition, advertisers found the solution interesting.

Original language	English
Title of host publication	Entertainment Computing – ICEC 2018 - 17th IFIP TC 14 International Conference, Held at the 24th IFIP World Computer Congress, WCC 2018, Proceedings
Editors	Licinio Roque, Artur Lugmayr, Esteban Clua, Pauliina Tuomi
Publisher	Springer
Pages	164-174
ISBN (Electronic)	978-3-319-99426-0
ISBN (Print)	978-3-319-99425-3
DOIs	https://doi.org/10.1007/978-3-319-99426-0_14
Publication status	Published - 1 Jan 2018
MoE publication type	Not Eligible
Event	17th IFIP TC 14 International Conference on Entertainment Computing, ICEC 2018 Held at the 24th IFIP World Computer Congress, WCC 2018 - Poznan, Poland Duration: 17 Sept 2018 → 20 Sept 2018

Publication series

Series	Lecture Notes in Computer Science
Volume	11112
ISSN	0302-9743

Conference

Conference	17th IFIP TC 14 International Conference on Entertainment Computing, ICEC 2018 Held at the 24th IFIP World Computer Congress, WCC 2018
Country/Territory	Poland
City	Poznan
Period	17/09/18 → 20/09/18

Funding

This work was conducted in the context of ‘‘Innovative solutions for interactive environments - INSIST’’ project and was supported by Business Finland.

Keywords

Audience engagement
Interaction technologies
Interactive digital signage

Access to Document

10.1007/978-3-319-99426-0_14

Cite this

Järvinen, S., Peltola, J., & Kemppi, P. (2018). Sensor Ball Raffle – Gamification of Billboard Advertising: How to Engage the Audience? In L. Roque, A. Lugmayr, E. Clua, & P. Tuomi (Eds.), Entertainment Computing – ICEC 2018 - 17th IFIP TC 14 International Conference, Held at the 24th IFIP World Computer Congress, WCC 2018, Proceedings (pp. 164-174). Springer. https://doi.org/10.1007/978-3-319-99426-0_14

Järvinen, Sari ; Peltola, Johannes ; Kemppi, Paul. / Sensor Ball Raffle – Gamification of Billboard Advertising : How to Engage the Audience?. Entertainment Computing – ICEC 2018 - 17th IFIP TC 14 International Conference, Held at the 24th IFIP World Computer Congress, WCC 2018, Proceedings. editor / Licinio Roque ; Artur Lugmayr ; Esteban Clua ; Pauliina Tuomi. Springer, 2018. pp. 164-174 (Lecture Notes in Computer Science, Vol. 11112).

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abstract = "In this paper, we present an interactive game for a large public display. Our focus was on experimenting new ways to enhance the effectiveness of a large, billboard size, display by adding a collaborative interaction mechanism for a user crowd. Working with a pop festival organizer, we developed a technology proof-of-concept of a multiplayer raffle game supporting crowd interaction with a large public display using an air-filled ball, equipped with an accelerometer and a barometer, as an interaction device. We experimented on its possibility to engage festival audience in live pilots in two occasions. Our observations showed that the audience enjoyed the raffle game and participated willingly. In addition, advertisers found the solution interesting.",

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Järvinen, S , Peltola, J & Kemppi, P 2018, Sensor Ball Raffle – Gamification of Billboard Advertising: How to Engage the Audience? in L Roque, A Lugmayr, E Clua & P Tuomi (eds), Entertainment Computing – ICEC 2018 - 17th IFIP TC 14 International Conference, Held at the 24th IFIP World Computer Congress, WCC 2018, Proceedings. Springer, Lecture Notes in Computer Science, vol. 11112, pp. 164-174, 17th IFIP TC 14 International Conference on Entertainment Computing, ICEC 2018 Held at the 24th IFIP World Computer Congress, WCC 2018, Poznan, Poland, 17/09/18. https://doi.org/10.1007/978-3-319-99426-0_14

Sensor Ball Raffle – Gamification of Billboard Advertising: How to Engage the Audience? / Järvinen, Sari ; Peltola, Johannes ; Kemppi, Paul.
Entertainment Computing – ICEC 2018 - 17th IFIP TC 14 International Conference, Held at the 24th IFIP World Computer Congress, WCC 2018, Proceedings. ed. / Licinio Roque; Artur Lugmayr; Esteban Clua; Pauliina Tuomi. Springer, 2018. p. 164-174 (Lecture Notes in Computer Science, Vol. 11112).

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

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AU - Peltola, Johannes

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AB - In this paper, we present an interactive game for a large public display. Our focus was on experimenting new ways to enhance the effectiveness of a large, billboard size, display by adding a collaborative interaction mechanism for a user crowd. Working with a pop festival organizer, we developed a technology proof-of-concept of a multiplayer raffle game supporting crowd interaction with a large public display using an air-filled ball, equipped with an accelerometer and a barometer, as an interaction device. We experimented on its possibility to engage festival audience in live pilots in two occasions. Our observations showed that the audience enjoyed the raffle game and participated willingly. In addition, advertisers found the solution interesting.

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Järvinen S , Peltola J , Kemppi P. Sensor Ball Raffle – Gamification of Billboard Advertising: How to Engage the Audience? In Roque L, Lugmayr A, Clua E, Tuomi P, editors, Entertainment Computing – ICEC 2018 - 17th IFIP TC 14 International Conference, Held at the 24th IFIP World Computer Congress, WCC 2018, Proceedings. Springer. 2018. p. 164-174. (Lecture Notes in Computer Science, Vol. 11112). doi: 10.1007/978-3-319-99426-0_14

Sensor Ball Raffle – Gamification of Billboard Advertising: How to Engage the Audience?

Abstract

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Keywords

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